Andreas Muller, 39, responded to the RTL Radio’s competition, which posed the challenge to listeners: whoever pull the craziest stunt to get the car wins.
According to the competition’s organisers, Mr Muller’s suggestion to have the brand’s name inked on his member was the most extreme, giving him the keys to the £20,000 ($32,000) MINI Cooper when the deed was done.
Apparently Mr Muller’s screams, which were broadcast live on air, made listeners squirm a little, but he later admitted the pain was all worth it.
“Once I’m sitting in the car, it won’t matter anymore,” Mr Muller said. “Then the pain will be gone and it’ll be alright.”
The man was clearly desperate to get his hands on a MINI.
And while he may be wishing the prize was a BMW or even a Kia, in hindsight it could have been worse. We doubt he would have suggested the same stunt if it was a Lamborghini or a Mercedes-Benz up for grabs.