Ford Everest sets new sales record in April

The Ford Everest has set a new record, with 2400 of the large SUVs finding homes in April 2024.

According to VFACTS data released today by the Federal Chamber for Automotive Industries (FCAI) there were 2400 Everests delivered by Ford last month, up from 677 at the same time in 2023 and 2264 in March this year.

The result occurred despite increased competition in the segment, with the newcomer Tank 500 outselling the Toyota LandCruiser Prado.

April’s stellar result means the Everest has soared past the Isuzu MU-X as leader of the large SUV segment, taking a 24.4 per cent slice of the pie compared to the Isuzu’s 19 per cent with 1876 cars delivered.

At this time last year, the Ford only had a 9.2 per cent share of the segment, trailing behind the MU-X at 14.9 per cent, Kia Sorento on 11.1 per cent, Toyota Prado on 10.4 per cent and Subaru Outback with 10.2 per cent.

So far in 2024 the Everest is also just leading the way among its competitors, with 6899 vehicles delivered in the first four months of the year (16.7 per cent), compared to the MU-X’s 6730 (16.3 per cent).

The model’s popularity comes despite some recent specification changes to the line-up, and that of its sibling the Ford Ranger ute, which involved several key features being removed, while some other new equipment was added for the MY24.5 update in March.

While the additions were previously reported in January 2024, Ford has confirmed to Drive that the under-bumper kick sensor for the power tailgate has been removed across the line-up, while the Ambiente, Trend, and Sport variants all lose automatic high-beam – leaving it only on the top-spec Platinum grade.

The Everest also loses Ford MyKey capability, which allows car keys to be programmed with a speed limit, radio volume limit, and seatbelt alerts. 

Everest Trend and Sport grades now receive zone lighting and stand-off roof rails – which were previously only standard on the Platinum – while all three variants can now option Pro Trailer Backup Assist.