Prius could outsell Camry says US Toyota boss

US President of Toyota Motor Sales, Mr Jim Lentz, has said during an interview this week that he believes the company’s Prius hybrid model could beat long-time favourite Camry sedan as the company’s best selling product in the United States.

“I think long-term, Prius as a nameplate could even outsell Camry as a nameplate, into this [...]

Toyota Prius hybrid family on the way

As first reported by CarAdvice more than 12 months ago, Toyota is set to create a Prius hybrid family when it introduces a crossover or wagon model in around 12 months time, according to a report in Japan’s Yomiuri Shimbun newspaper.

The new car could be the first high-volume vehicle to use a lithium-ion battery, which [...]

Toyota’s Tsutsumi Plant – tour a green role model

By Matt Brogan. Aichi, Japan.
Every fifty-seven seconds a new Prius rolls off the line here at Toyota’s Tsutsumi production plant in Aichi, Toyota City.
But this plant is more than a highly-automated car building machine, Tsutsumi is a prototypical plant of the Toyota Motor Corporation (TMC) used for promoting some of the company’s many sustainable initiatives.

Tsutsumi, [...]

Toyota local hybrid television commercial

The next four years will see Toyota introduce eight new hybrid models to the Austrailan market. The first of which will be the new locally built 2010 Toyota Camry Hybrid. From what CarAdvice has heard from all that have driven the car in its testing phase, it’s apparently a great package and a much better [...]

Toyota Prius wins Japanese car of the year.

Japan Automobile Manufacturer’s Association (JAMA) awarded Toyota’s third generation Prius Car of the Year.

The final judging took place at the opening of the 41st Tokyo International Motor Show.
The first Prius was also awarded Japanese Car of the Year back in 1997-1998.
The Prius scored a total of 433 votes, beating its closest competitor by only 42 [...]

Toyota Sai hybrid sedan released in Japan

Toyota Motor Corp will be releasing a new petrol electric hybrid in Japan while the Prius will compete with Hyundai Motor Co in Korea.

Toyota hopes to sell 36,000 of its new Sai hybrid sedan, Toyota’s goal being one million hybrid cars a year globally after 2010.

The Sai is Toyota’s second hybrid-only car, this car is [...]

Prius to become Toyota sub-brand from 2012

Toyota have given official confirmation to the rumour that Prius will become a standalone sub-brand of the manufacturer in an announcement made to a Las Vegas gathering of US Toyota and Lexus dealers over the weekend.

The new Prius range will not be a full-fledged brand, like Lexus or Daihatsu for example, but rather a brand [...]

Toyota Prius Review & Road Test

Like all that is more than skin deep, so are the changes found in new Prius
Model Tested:

2009 Toyota ZVW30 Prius i-Tech; 1.8-litre four-cylinder, petrol-electric hybrid; CVT, five-door hatch – $53,500*

Options:

Metallic Paint $350 (Fitted – Silver Pearl)

Improved dynamics, steering and brakes; intuitive features; better performance
Rear vision through split window; positioning of some [...]

Toyota Prius scores highest GVG score

The new Toyota Prius is officially Australia’s greenest car with the highest five-star environmental rating being confirmed by the Federal Government’s Green Vehicle Guide (GVG).

The new Prius has the best combined greenhouse and air pollution ratings of any car sold in Australia and is the only car on the market to score nine out [...]

Toyota to unveil two hybrids at Frankfurt

In addition to the news of Toyota unveiling its Corolla HSD Full Hybrid Concept at Frankfurt comes news today that this will be one of two hybrid concept vehicles on display at the show.

The other will be the new Prius Plug-in Hybrid Concept, a car set to expand the capabilities of Toyota’s full hybrid [...]

Toyota Prius reaches 2 million sales milestone

Only six months after reaching the 1 million US sales milestone Toyota’s environmental crusader, the Prius, has topped global sales exceeding 2 million units.

The first Prius came to the Japanese market back in 1997 before spreading to the US and Europe in 2000. The North American market accounts for more than half of all Toyota’s [...]

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