Lancia’s next flagship to be based on Chrysler 300C
October 7, 2009 by Matt Brogan
Filed under Car News, Chrysler, Fiat, Lancia
Fiat aims to integrate the Chrysler brand more closely with the Italian automaker’s upscale Lancia marque with the two brands likely to share products ranging from small hatches to large sedans.
The appointment of Lancia CEO Olivier Francois as Chrysler brand boss is a step toward the goal, a Fiat source said.
The unnamed source went on [...]
