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by Tim Beissmann

The tiny Mallee town of Speed in rural Victoria will officially change its name to ‘SpeedKills’ after 10,000 people ‘liked’ the Traffic Accident Commission-supported road safety movement on Facebook.

It took less than 24 hours for 10,000 people to like the ‘Rename Speed’ page, meaning that the TAC will give $10,000 to the local Lion’s Club to change the town’s signs.

Speed (around 350km north-west of Melbourne) will be known as SpeedKills for a month to highlight the Victorian Government’s road safety message.

The campaign has drawn widespread support from people right across Australia. It always was going to need some external support, as Speed’s population is just 45.

With the passing of another milestone – 20,000 likes – in the past 24 hours, local farmer Phil Down will also change his name to Phil ‘Slow Down’ for a month to further support the cause.

People who liked the Rename Speed campaign pledged that they would drive safely and obey the speed limit in an attempt to reduce the number of needless deaths on the road.

A total of 147 people died on rural and regional roads in Victoria in 2010, up from 131 in 2009.

According to the Facebook page, speed is a factor in 30 percent of all fatal collisions, and your chance of a crash doubles for every 5km/h over 60km/h.

You can support the Rename Speed campaign by liking the Facebook page and pledging to stick to the speed limit.




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