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Caterham Cars Australia offers price cuts

By Brett Davis |

Caterham hasn’t sold many cars here in Australia in the past year, in fact, the company hasn’t sold one. But to offer more of an incentive, Caterham Cars Australia is now offering price cuts on various models.

Savings of up to $7175 to $10,420 can be found across the range. This means entry-level models now enter the market at around $60,000, making for quite a tempting deal. Let’s not forget Caterham makes some of the fastest and most exciting new cars on the market.

Caterham Cars Australia spokesman Chris van Wyk recently said in a statement,

“In my experience with this market, most buyers want to build a $40,000 kit car, or they may pay up to around $60,000 for a built-up car. Very few have the ability to pay more. So even now, we are really still too expensive for the market.”

He also gave some reasons why the Australian market hasn’t really been strong for Caterham, saying,

“Australia has been brought up on big V8s, but I think there are still a few hardcore enthusiasts out there, so maybe the new entry-level price will be the magic number to get sales going.”

So if you’re after a stripped out, open-mouth, scary two-seater that has enough track potential to frighten most Porsches, there has never been a better time to get in contact with your nearest Caterham dealer.


 
  • http://TATA Robert

    Problem is there are quite a few local builders of Sportsman type cars, that sell theirs for a lot less than a Caterham. Or you can get one cheaper and buy a kit.

  • garry

    I’d buy one of these in a heartbeat if I could afford it. :(

    • KRS1

      Same here!! Ever since I saw that topgear ep where they built one up I\’ve wanted to do the same!!

  • sammy

    another problem is in the UK caterhams sell for about 15000 pounds…if the car is in the $30000 range then i will consider buying one…60K is a rip off…

  • James

    Good to see the CEO is on the ball

  • http://Gallardo BP Legacy 3.0R-B

    $60K….I would buy used MX-5 Automatic and save rest of money….
    $60K….If I can get basic Atom with this price, I would buy one !!!

    • j

      Why on earth would you buy an auto mx5?

  • Gregmond

    Base price in the UK is £18,650 – lets round it up to £19000 for the Roadsport.
    Then convert to AU$ = ~$31000
    Then add 10% for GST (equivalent is already included as VAT I believe, but lets be generous).
    That gives us $34100.
    Lets be generous and say that it costs an extra 10% to ship it out here and another 10% for company profit, so an extra 20% = ~$41000 (rounded up).
    When you look at their Australian site the base price starts at $54,480 for the same basic car (the UK one actually has more power I think, but I haven’t compared every spec/option).

    I would consider buying one if the price was realistic.
    $45000 might be realistic, but they have added an extra $10K for pure profit from what I can see, bearing in mind that the parent company was already making a profit on the UK price and they are not going to charge the Australian arm £18K for the kit.

    “In my experience with this market, most buyers want to build a $40,000 kit car” – from your article – that’s true – so why try to sell something worth that for $55K ? and then wonder why they didn’t sell any last year ?

  • Banicks

    Bet if it had an Audi badge no one would make a peep :P

  • Porsche

    I think you CAN get it for $40k if you build it yourself, $60k is the entry level price if you want it built.

  • David_T

    I second the concerns over the exchange price. The same applied to the release of the Focus RS – $20k added to the RRP for no apparent reason…

    There are echoes here of the Gerry Harvey/Retailer arguement over adding GST to online imports. Chris van Wyk needs to realise that we potential consumers can look online and see what a Caterham sells for in the UK, and realise that the Australian pricing is a rip off (as Gregmond did).

    Not only does it make us not want to buy one, it creates resentment in potential consumers for treating us like mugs.

    Give us realistic, competitive pricing on par with the rest of the world and i’d buy one in a heartbeat.

    • Malaysian

      if only we could buy a car over the internet from a foreign country and get it delivered at home.

  • Brett

    $60K only buys you the base the car. The higher spec cars with the Ford motor range up to $92K; and they wonder why no-one buys.