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by Tim Beissmann

Today’s VFACTS data has confirmed the Holden Commodore is the top-selling new vehicle in Australia for the 15th consecutive year.

Holden sold 45,956 Commodores throughout 2010 – 1569 more than in 2009 – placing it 4324 units ahead of the second-placed Toyota Corolla.

The Commodore was also well clear of its traditional Australian-made rival, the Ford Falcon, which managed just 29,516 sales – less than two-thirds of the Holden.

The Commodore figure does not include sales of the Commodore-based Holden Ute (which totaled 11,405 for 2010, down from 12,104 in 2009), or the long-wheelbase Statesman and Caprice (1999 combined for 2010, down from 2039).

Its 3.5 percent sales increase is even more impressive when compared with the rest of the sub-$70K large car segment, which declined more than 10 percent (when Commodore sales are excluded).

The Commodore range received a boost in the second half of the year when Holden introduced the long-awaited VE Series II in September 2010, around four years after the initial launch of the VE in 2006.

Holden Chairman and Managing Director, Mike Devereux, said after more than 30 years on sale, the Commodore continued to resonate with Australian drivers.

“It’s our intention for Commodore to be the country’s top-selling car for many years to come – we’ll do this by continually improving the vehicle to ensure it remains relevant for Australian motorists,” Mr Devereux said.

Holden also enjoyed significant sales success in 2010 with the Cruze small sedan – delivering 28,334 units in its first full year on sale – as well as Barina and Captiva 5.




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