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by Brett Davis

Dacia, the cheap and cheerful Romanian car company, managed to sell 104,642 cars in France last year. The 100,000-plus figure is a first for the company and evidence that the automaker is growing.

Growing at a fairly rapid rate, too. The demand for a cheap car is increasing in France, with Dacia making up 4.6 percent of the market between January 2010 and December 2010. Sales figures are close to double the previous year’s mark of 61,217.

The main source of the success was the introduction of the Dacia Duster; a medium-to-small SUV featuring a 1.6-litre engine with optional four-wheel drive. Going into the market with a base price of EUR12,000 (AU$15,850), there’s very little else in the market that can match it for price, specification and segment.

Interestingly, Dacia sold more cars in European countries than its home country – just 27,000 cars were sold in Romania during 2010 – suggesting a bigger, international focus. Is Dacia on its way to becoming the next Hyundai?

There are currently no plans circulating in regards to Dacia making its way Down Under, but you never know; plans may arise in the distant future.




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