Jaguar and Land Rover profitable?
January 15, 2008 by George Skentzos
It had almost reached the point where Ford couldn’t even give away Jaguar and Land Rover with the brands in dire straits financially, however a recent report has revealed the British manufacturers have significantly improved their bottom line.
Land Rover recorded a healthy profit of $1.2 billion in 2007, with Jaguar gaining significant ground, only $100 million in the red compared to a $500 million combined deficit in 2006.
Despite having turned around their balance sheet by $1.6 billion, and with both marques producing exceptional vehicles such as the LRX Concept from Land Rover, Ford has left both companies on the market – to little interest.
India’s Tata Motors remains as the only bidder with its $2.05 billion offer. Presumably with the release of these figures, Ford is hoping it will attract more bidders together with a higher price tag.
This wouldn’t be the first time the cash-strapped US manufacturer has sold off a profitable subsidiary, with Aston Martin fetching $931 million last August.
Print it: 
oh ok i thought tata pretty much sealed a deal. obviously not
Ford should just sell Jaguar, Land Rover is a Top Brand, winning many awrads with good profits, but it would be sad to see Jag going to TATA….
Tata is pretty much a sealed deal according to an earlier report from Ford, they might be having cold feet@
Profit is something Ford doesn’t know how to deal with lately.
But this bit of “profit turnaround” is possibly a “vendor coat”.
A bit of fiddling with stock levels, and a loss becomes a profit. Everyone who runs a business will know how easy it is to re-arrange the numbers if required :)
If Jag keep pinching designs and other ideas from one of the makers of one of the worlds most desirable cars – Aston Martin.. They shouldn’t have too many problems