Car Advice

Jaguar and Land Rover profitable?

By George Skentzos |

It had almost reached the point where Ford couldn’t even give away Jaguar and Land Rover with the brands in dire straits financially, however a recent report has revealed the British manufacturers have significantly improved their bottom line.

Land Rover recorded a healthy profit of $1.2 billion in 2007, with Jaguar gaining significant ground, only $100 million in the red compared to a $500 million combined deficit in 2006.

Despite having turned around their balance sheet by $1.6 billion, and with both marques producing exceptional vehicles such as the LRX Concept from Land Rover, Ford has left both companies on the market – to little interest.

Jaguar and Land Rover profitable?

India’s Tata Motors remains as the only bidder with its $2.05 billion offer. Presumably with the release of these figures, Ford is hoping it will attract more bidders together with a higher price tag.

This wouldn’t be the first time the cash-strapped US manufacturer has sold off a profitable subsidiary, with Aston Martin fetching $931 million last August.


 
  • Andrew M

    oh ok i thought tata pretty much sealed a deal. obviously not

  • greg

    Ford should just sell Jaguar, Land Rover is a Top Brand, winning many awrads with good profits, but it would be sad to see Jag going to TATA….

  • http://www.caradvice.com.au/ alborz

    Tata is pretty much a sealed deal according to an earlier report from Ford, they might be having cold feet@

  • Reckless1

    Profit is something Ford doesn’t know how to deal with lately.

    But this bit of “profit turnaround” is possibly a “vendor coat”.

    A bit of fiddling with stock levels, and a loss becomes a profit. Everyone who runs a business will know how easy it is to re-arrange the numbers if required :)

  • Wheelnut

    If Jag keep pinching designs and other ideas from one of the makers of one of the worlds most desirable cars – Aston Martin.. They shouldn’t have too many problems