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Video: MINI ‘arch enemy of boredom’ ad featuring Russ Swift

MINI has brought out a new advertising campaign called 'the arch enemy of boredom'. It features loads of stunts designed to combat the symptoms of monotony. MINI probably doesn't condone this type of driving, even so, the little MINI Cooper handles the precision driving very well.


The ad features one of the most famous stunt drivers in the industry too, Russ Swift. Swift has done many other TV ads and stunt driving skits in movies. His skills are second to none and he has even held the world record for the tightest parallel park ever recorded, leaving just 33cm of combined space at either end of the car. You only need to see the video below to get a glimpse of his skills. Take a look.

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