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Rolls-Royce to revive bespoke coachbuilding division

The historic manufacturer will once again build custom bodies, thanks to the flexibility of a new platform.


BMW-owned British luxury marque Rolls-Royce has confirmed plans to formally revive its bespoke coachbuilding division.

The historic manufacturer – which in 2017 took the covers off a custom yacht-inspired model referred to as the Sweptail (shown above) – claims its now-ubiquitous modular “Architecture of Luxury” chassis is versatile enough to take the form of “any shape.”

According to Rolls-Royce, the only limitations customers now face are those "fundamental to engineering requirements."

“The ability to personalise almost every aspect of their motor car is one of the main reasons our patrons come to us – but we know some wish to go further still,” said the CEO of Rolls-Royce, Torsten Müller-Ötvös.

"We have formally re-established our coachbuild department for those patrons who wish to go beyond the existing restraints, and explore the almost limitless possibilities this opens up for them.”

“We are able to offer our customers the opportunity to create a motor car in which every single element is hand-built to their precise individual requirements, as befits our status as a true luxury house,” Mr Müller-Ötvös added.

The Rolls-Royce brand built custom bodies on rolling chassis for more than four decades after it was founded in 1906, however the shift to single-piece monocoque bodies during the mid-20th century significantly reduced the flexibility of layouts. The new platform promises to change that.

CarAdvice has reached out to Rolls-Royce in Australia for further comment. This story will be updated when more information becomes available.

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William Davis

William Davis has written for Drive since July 2020, covering news and current affairs in the automotive industry. He has maintained a primary focus on industry trends, autonomous technology, electric vehicle regulations, and local environmental policy. As the newest addition to the Drive team, William was brought onboard for his attention to detail, writing skills, and strong work ethic. Despite writing for a diverse range of outlets – including the Australian Financial Review, Robb Report, and Property Observer – since completing his media degree at Macquarie University, William has always had a passion for cars.

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