MINI Challenge race series discontinued for 2011 | Car Advice

Car Advice

MINI Challenge race series discontinued for 2011

By Tim Beissmann |

BMW Group Australia has confirmed this weekend’s round of the MINI Challenge race series will be the last ever, with the championship to be discontinued in 2011.

MINI national manager, David Woollcott, admitted the competition – which spanned three years – had been extremely costly.

“Motorsport is becoming increasingly expensive and, together with a contraction in the television exposure, this has meant the race series has become financially unviable,” Mr Woollcott said.

He thanked CAMS, V8 Supercars and major sponsors, as well as race organisers, Toleman Motorsport, who operated MINI Challenge as category rights holder.

“Toleman has brought a wealth of motorsport experience to the series and has delivered three outstanding seasons of racing to the highest international standards,” said Mr Woollcott

“We owe the success of MINI Challenge in Australia to Toleman’s enthusiasm and hard work.”

The final race of the Australian 2010 MINI Challenge series will be at the Sydney Street Circuit at Homebush from December 3-5.

The announcement does not signal the end for MINI in motorsport, however.

Among other series, CarAdvice revealed earlier this year that the MINI Countryman would compete in selected stages of the 2011 World Rally Championship before stepping into the series fulltime in 2012.


 
  • http://www.fordnewsblog.worpress.com BenH

    Aww, this sucks! I really like the Mini’s – they were honestly more entertaining than the majority of V8 Supercar races this year! :(

    R.I.P Mini Challenge…

  • Robbo

    Not surprising, David’s right it is costly with little return for sponsors. After working with MINI for many years, having this comp doesn’t really help sell these to the right demographic, as the JCW versions can get very costly against other fast fun models available. MINI really is about image and driving something chic and not so much the ‘drivers car’ it used to represent (but still does that very well), although saying that, Australia is the highest purchasers of performance MINI’s – yet we don’t many fun places to open them up compared to other overseas markets! I did MINI Driver Training a couple of times and loved it, but even that was canned after little interest which was sad, as some owners who had no idea what their car could do would come away smiling and loving their purchase even more!

    That ‘car for nobody’ Countryman…don’t see how running one in WRC will help sell any, great to see them out there, but I think it won’t last unfortunately – the cost of it all again etc and I’m sure no-one will buy one after seeing it race when they can get a race-bred Evo or WRX offering more street cred for that purpose.

  • Shak

    Maybe they are making room for the impending introduction of the Lexus marque to V8′s.

  • Richo

    Careera Cup is returning the the V8 Supercar program next season, something had to make way, this was the logical choice.

    The Lotus one make series a couple of years ago was miles better anyway, even the MG series was more exciting to be fair, whoever did the suspension setup on those MGF’s was having a laugh because he made them stupidly taily and near impossible to drive on the limit, result – cars spinning off and crashing left right and centre, and the fans loved it!