Probably one of the worst automotive TV ads we’ve seen in a while. Fiat relaunched its brand in the US last week after exiting the market in 1984. And what big adventurous thing did the company do to reintroduce itself? Produce this somewhat lousy commercial.
Almost the entire ad has little do to with Fiat or the Fiat 500. It provides little details and uses plenty of B-roll, cliche footage, including some of the car happily trundling around city streets. Check it out, it’s… not all that great.
The car will go on sale in America at 130 dealerships across the country, priced at US$15,500.