Car Advice

Toyota second in the U.S.

By Alborz Fallah |

toyota_logo.jpgWhile Toyota has been the best selling brand in Australia for the last five years running, the Japanese brand has had a harder time trying to claim the same trophy in the States.

Last year saw another massive surge for Toyota as it overtook Ford to become number two behind General Motors. In fact Japan’s big three all did exceptionally well while the Detroit three lost more ground.

Toyota USA includes Toyota, Lexus and Scion, and in the last two years it has managed to cut GM’s advantage by 1 million units and is now just over a million units behind.

The question on everyone’s mind is whether Toyota can become the number one seller in the States before the end of the decade and what that would mean  for the American brands.

gmlogo.jpgExperts agree that while Toyota is growing and GM is shrinking, the difference will not be reached before early next decade.

However the news is still good for all the Japanese brands with the lot gaining 2.1 share points in 2007, reaching 36.9 per cent. As for the big American brands it was yet another dismal year in a decade they would all rather forget.

The Detroit three  went down around 2.5 per cent with total share reduced to 51.1 per cent compared to 53.7 per cent in 2006.

The biggest loser of all was Ford which managed to fall 13.6 per cent overall (including trucks etc) with the blue oval’s car division down even further, losing 27.6 per cent.

This is a big change from 2006 which marked the 19th time in 20 years that the brand had come out first.

With Ford having now sold Jaguar and Land Rover, we can only assume there will be brighter days ahead.


 
  • Duck

    Ford is not doing so well in the US of A are they! I hope GM stays ahead, but Toyota will want to take over GM! Because Toyota always wants to be the best! They try! (they tried with the TRD Aurion………….but did not succed)HA! HA! HA! Toyota……… sucked in!

  • Duck

    I dont hate toyota i just…….well sometimes dont like them!

  • Frugal One

    *****PRIMO!*****

    Need to make and sell more &hit like GM do, THEN they can be #1 seller.

    In any case its only a matter of time to be #1, besides who cares BigT are in the BLACK not the RED like the Yank brands

    Cheers

    F-0

  • Captain Mainwaring

    If they want to become the new GM they’ll have to make their products even more ‘middle-America’ than they already are. They seem to be on the right track, but if you want something with some genuine charisma and individuality, look elsewhere.

  • Adam (aka Mada)

    One thing these sales figures fail to convey accurately is the fact Ford and GM in the US have reduced sales to daily rental companies significaly, therefore they have lost share more dramatically. Ford has stated openly that having the biggest market share means nothing if you aren’t profitable.
    Makes sense to me…
    Gotta love the media!

  • Anthonii

    “Ford has stated openly that having the biggest market share means nothing if you aren’t profitable.”

    Explains why they are so far below the redline then huh?

  • Elitist

    Toyota laughs at GM and Ford…

    They compete in F1… Not these “paper champion” races like Bathurst and Nascar.

    Toyota sells to the world..Not just one country like USA does.

  • Adam (aka Mada)

    What are you on about?
    Go whinge somewhere else, like a womens day forum perhaps?

  • Captain Mainwaring

    Elitist is right, Toyota sells to the world. So did GM and Ford, about 70 years ago. That’s why Toyota will the new GM when they get their nose in front in the USA.
    But who will be the new Toyota? At the moment, the money’s on Hyundai.

  • Adam (aka Mada)

    Toyota finally hunts GM and Ford down and people claim GM and Ford are done for??
    How long has Ford and GM been number one and two?
    I also didn’t know that being the biggest seller was the most important??

  • Adam (aka Mada)

    Its nice to know the typical, meat head bragging rights still exist amonsgt the general population!
    The only difference being it’s now bragging for a Japenese company not a yank.

  • Elitist

    The world buys toyota..Get over it and fire your gun at some cans you redneck.

    Anyway moving on. Does anyone know if this includes commercial vehicles?

  • Adam (aka Mada)

    I’m the redneck? I’m one of the few who looks past simple sales figures…and puts a little thought into something, not just drawing a simple conclusion that makes it easy for my brain to process.
    I was here first, you piss off!

  • Adam (aka Mada)

    Ford outsells Toyota is Europe…gee who gives sh*t! what does it prove nothing.
    Toyota outsells Ford and Holden here, where is the profit to show?
    Mazda AUS sells as many private sales as Toyota AUS yet sells almost 1/4 the volume…gee…
    Wake up.
    you win the pissing contest if thats what counts…

  • Adam (aka Mada)

    I’m sure Toyota paul is still lerking…

  • Adam (aka Mada)

    ‘Anyway moving on. Does anyone know if this includes commercial vehicles?’

    Your kidding right? you need to ask that question?

  • Typhoid

    isnt the new toyota ,VW?

    only they have the capacity to catch up to the big T. though problably wont be as profitable.

  • Captain Mainwaring

    Don’t think so Typhoid. Their capacity is in Western Europe, where it’s far too expensive (but they do have some vulnerable capacity in China). Hyundai’s Korean infrastructure is being rapidly supplemented by new plants in Eastern Europe and India. Also, VW are constrained by their over-reliance on the European market, where you can get away with being too expensive (at the moment) because everyone else is as well.
    That’s not the case globally, and VW is too far behind in markets outside Europe to ever recover as a world market share leader.

  • The Axe

    Very good points there Adam.

    In Europe, Ford and GM are performing very well in comparison to their US counterparts. But the chest beating Toyotaphiles will continue to say that the US market is the yardstick, when it is a very mature market with no growth left in it.

  • The Axe

    Toyota have also hit their peak in some respects as well. While quality wise they are still strong, other manufacturersaren’t far behind. I think Hyundai/Kia are the ones to look out for in the next 5-10years. They will be up there with GM, Ford, and Toyota competing for market leadership. VW has plenty of growth in it in Asia and I think they will get there, but hopefully not at the expense of quality and desirability.

  • Andrew M

    yes some good points Adam and you beat me to most of them.

    sales numbers dont reflect true performance. actually the bigger you are the harder it can be to maintain the same rate of profit.

    to see these stats for a correct view of things operational size of each make must be considered.

    the more you make the bigger the bills…..simple

    dont be fooled by high sales numbers.

    my busines has increased its turnover quite substantially lately but does it mean i am making heaps more? well no. if anything i may be making less at the end of the day when i sit and look at it properly

  • TP

    Hahahah Ford camp come up… good points. Sound like EXCUSES to me. Ford is in the red… Toyota is having bumper years. Thats the point to be made here.

  • Andrew M

    TP,
    do you ever bring any usefull information to the table?

    whats the profit per unit toyota V the profit per unit ford V profit per unit GM.

    if you are so quick to knock someone elses theory you must know the exact answers

    things arent always as they seem and its obvious you fall victim to that quite often

  • TP

    Hahaha AndrewM…. telling someone else they need to bring some useful info. Aernt I the person who supports most of his views with links… meanwhile AndrewM and the Ford gang blab on with their biased Ford opinions? What a laugh.

  • Andrew M

    i mean you only want to start arguments.

    so have you found a link to the aurion doing 6.9 secs yet?

    if you also cared to see both sides of an argument you would have seen us “ford gang” place many links

  • Bavarian Missile

    AndrewM….seems were are fighting on all fronts…again!

    No apologies……..or specs for you or Watto!

    Ford gang…….geez I feel like the GMH gang tonight phew!!!!!!

  • Andrew M

    ha ha yeah its kinda like the kiwis.

    when in OZ we bag them out, but when you meet them on the other side of the world (like i have in europe) then they are your best mates and you stand for what they do and vice versa

    well us ford fans like to bag out holdens but when a foreigner steps in to be plain nasty and rude it shows we were only bagging them in good fun as we come to their defence for a fair argument

  • Watto_Cobra

    I wouldn’t believe a word you said, TP, after the false accusations you’ve been making lately.

  • http://. Naughtyius Maximus

    TP and MIKKA. You pair of arse clowns are obsessed about Toyotas. You havent realised that every Toyota is not head of its class against opposition – rather go on with useless crap and twisting reality. As a group of cars across the range Toyota is my favourite car manufacturer. I support Ford as I have a BA and not one issue in over 100,000kms. Yet you Sigmund Freuds are more concerned about minute rubbish to support your in built beliefs that you had as a kid. Reality is my parents had Toyotas. I have a life and not obsessed – mind you the TOP GEAR SHOW where the Toyota Hilux was driven in the polar express was unreal. One hot looking ute!

  • http://. Naughtyius Maximus

    ….head of its class in each vehicle category

  • Kiasu

    Indeed Toyota is number 1. It is a undeniable fact around the world. As I am Asian I can tell you that Toyota reigns supreme in the Asian Region. In Malaysia for example, people will always take a Toyota or a Honda over Mazda most of the time.

    The people such as car reviewers that give Toyota flack for being boring and blend are just a minority. The everyday driver won’t even notice the subtle differences in those criticisms highlighted in those reviews.