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by Tim Beissmann

The Nissan Ellure Concept has made its world debut at the 2010 Los Angeles Auto Show, detailing the marque’s future styling direction and mechanical advancements.

The Ellure, given the tagline “the sedan re-imagined”, is not destined for production according Nissan senior vice president Shiro Nakamura, but is rather a statement of the brand’s commitment to the large sedan segment.

“As an expression of our long-term vision for the next generation of great Nissan sedans, Ellure allows us to introduce a new sedan concept – one that honours the sedan’s unmatched daytime functionality, yet has a more emotive, almost hidden ambience that comes to life after dark,” Mr Nakamura explained.

“It’s an ideal fit for the needs of its projected owners, women in their 30s and 40s with a sense of sophistication and rebellion.”

Unrestrained by the limitations of production car design, the styling team took advantage of their creative license.

Rear-hinged suicide doors are almost standard features on concept cars, as are the 21in alloy wheels, which dominate the corners of the mid-sized sedan.

The boomerang-shaped headlights are reminiscent of the current 370Z, although the Ellure’s are bolder and wider reaching in their design. The large grille follows the lines of the headlights and pushes deep into the bonnet.

A combination of curves and angles gives the seamless profile an athletic appearance, while the rear is a consolidation of the theme and comes together in a tight, purposeful package.

The glass roof, incorporating the front and rear windscreens, spans almost the entire length of the vehicle – its size emphasised further by the short bonnet and boot panels.

The interior is sleek and uncomplicated, featuring white leather, 100 percent recycled grey suede seats and red floor and pedal materials.

Nissan says the showpiece is the “floating” see-through centre console, which controls audio, climate, navigation and other functions via “intuitive” control.

The Ellure’s engineers insist the vehicle’s drive characteristics are also a preview of future road-going Nissan sedans, with an emphasis on fun-to-drive performance and sustainable mobility.

Under the bonnet the Ellure combines a supercharged 2.5-litre inline four-cylinder engine with a 25kW electric motor, CVT transmission and front-wheel drive layout. Regenerative braking and drive-by-wire electric/hydraulic steering also add to vehicle dynamics.

The “PURE DRIVE” badging hints at the low fuel consumption/low CO2 nature of the Ellure, as well as Nissan’s intentions to further develop its environmentally conscious production range.




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