whereas ford pretty much build AND sell in the same economy.

toyotas term here is dependant on the aussie dollar more so than the other makes

there is money to be made building vehicles in OZ if you are not exporting them.

its a totally different ball game when you are set up here pretty much to solely export like toyota is. they didnt come here to sell cars and make money out of the aussie auto market. they came here because it was effectively a cheap way to make cars that could be sold to the rest of the world

the thing id though toyota

Return on investment, its that simple, if they cant make a dollar in AU, they will build elsewhere where they can. Now take it a step further, if toyo pull out cause there is no money in building vehicles in AU, the others will follow in due course.

ford has kept to themselves a bit more and therefore are not as influenced by the price of eggs in china where as toyota and holden are (but more so toyota)
toyota has already threatened the govt that they will pull up stumps if new tax plans go ahead

if only ford learned to slap a new grill on and call it a different series/model.
if they keep updating it people will see a need to purchase again (to keep up with the jones).

for eg fords Ba series and on has always stayed ahead of holdens offering even when holden throws in little update models.
so why does holden sell more then? because they have a new model to inspire buyers more often

The only people to gain from discounting is the bulk fleet buyers. Its not fair on the privateers or really the manufacturers (but then thats their fault for discounting)

Sounds like a Toyota v Holden scrap is about to commence after reading the above. I’m off to look at the Holden website to prove a point.