Aston Martin has selected one of the world’s largest department store chains as a showroom platform to debut its brand-new, albeit mostly Toyota-developed, luxury super mini. The Aston Martin Cygnet was put on display inside Harrods in London’s Brompton Road store earlier this week.
Showcasing the car in Harrods, which is kind of like David Jones in Australia, is the ideal launch pad for the up-market new car when you think about it. It’s placed behind a large, well-lit front window that is exposed to a very busy footpath. It was sure to provoke quite a lot of interest as passersby glanced through.
The Aston Martin Cygnet is heavily based on the Toyota iQ and is garnished with a number of styling tweaks – such as the traditional Aston Martin front grille – and in-car luxury typical of Aston Martin cars. Although official engine specifications haven’t been released yet, reports say the car will still use the 1.3-litre Toyota iQ engine which puts out 73kW of power. Reports also say the car will be available with either a six-speed manual or a CVT transmission as an option.
Said to go on sale during early in 2011, the new car will be built in the Aston Martin factory in Gaydon, UK. Orders are now being taken for the new car, with rumours suggesting the company will give priority to existing Aston Martin owners.