It’s been coming and going for a few years now, but Aston Martin Lagonda has been given the go ahead according to a report in AutoEvolution. Aston Martin CEO, Dr. Ulrich Bez, apparently told reporters at a lecture in Rotterdam last week that the Lagonda would go in to production.
Unfamiliar with the Aston Martin Lagonda nameplate? (full story at Wikipedia). Aston Martin Lagonda was first introduced in the mid-1970s to help Aston Martin regain financial stability. 645 Lagonda V8 sedans were made in its 13 year production life.
Car fans may be interested to know that the original Lagonda was the first production car to make use of computer management and a digital instrument panel.
Nonetheless, the Lagonda that we are talking about is the SUV we saw back in 2008 in its concept form. Marcel Fabris, Aston Martin Operations Manager – Australia & New Zealand told CarAdvice “the project is part of our long-term plans. If we do decide to pursue with Lagonda, any production car would not be seen until 2012 at the earliest.”
Although Lagonda will be under Aston control, the British company has pointed out in the past that they will be two separate brands. “An Aston Martin demands to be driven. A Lagonda demands a destination.” Dr Bez said in 2009.
Given the recent cooperation between Daimler (Mercedes-Benz) and Aston Martin, there is a good chance the Lagonda SUV will be using the ML platform. Some sources suggest that Aston Martin may even revive the Lagonda sedan, based on the successful Rapide.