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by Brett Davis

Subaru will introduce a new slogan at the Los Angles Auto Show in a couple of weeks, just after it unveils the new Subaru coupe concept developed in conjunction with the Toyota FT86. The new slogan, Confidence in Motion, is said to be all about innovation and celebrating increasing sales.

The new motto comes after the car maker managed to consistently boost its sales in US for the past three years. Fuji Heavy Industries is becoming more and more involved in the foreground of Subaru products, and is behind both the new concept and this new slogan.

FHI says the new slogan also represents the company’s focus on engineering, safety and its dedication to innovating to meet consumer demands.




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