Toyota aims for 1 million hybrid sales per year
December 28, 2007 by Alborz Fallah
Japanese giant Toyota today announced its intentions to sell 1 million hybrid cars a year by early next decade. The big T is looking at both traditional hybrid and plug-in cars to help it get there.
Plug-in hybrids (can be charged from an electrical socket) are currently undergoing testing around the world with the lithium ion batteries developed with Panasonic EV Energy Co.
The move towards plug-in hybrids will mark a change of direction between Honda and Toyota who have together led the hybrid charge. Honda CEO Takeo Fukui said last week that he was “not really convinced” of the need for plug-in hybrids.
Toyota’s ambitions will see the company produce a hybrid variant of every Toyota model by 2020.
1 million hybrids per year sounds like an enormous target, and it is. Since Toyota introduced the Prius to the market over 10 years ago, only 1.25 million units have been sold, so to achieve the 1 million a year figure, something drastic needs to change.
Cars like the new Supra, which is rumoured to be a hybrid, may be the key to changing the perception of hybrid cars.
Meanwhile Honda is following Toyota’s lead in introducing a specific hybrid-only model in 2009 to boost sales. This will be followed by a sports hybrid (the next CR-X). Honda plans to have hybrids account for 10 percent of global sales around 2010.
Print it: 
Paul, unless you can do anything other than Arguments…you need to leave!
TP………What about the truth……
One of posts still is awaiting moderation in some of that I mention driving a hybrid might make you feel better for helping the environment, but a study of the most common alternative fuels claims diesel provides the greatest benefit to consumers and to society.
It may surprise those who associate diesels with smoke-belching 18-wheelers, but a cost-benefit analysis by the RAND Corp. finds so-called advanced diesel engines provide a slight edge over gas-electric hybrids and both leave E85 in the dust.
Even more surprising? The study claims that the high cost and resource-intensive means of producing and transporting E85 – a mixture of 85 percent ethanol and 15 percent gasoline – makes it less beneficial to society than using straight gasoline.
You call yourselves Toyota loyalists ……
Where were you guys when I was supporting Landcruiser against Hummer??? Oh I know it was a Hummer post and didn’t mention Toyota!
No idea why my post on Diesels being better for the environment than Hybrids is still being moderated! But I guess thats another argument you would have. Just for 1 hour I would like to come on the site and not see this bloody bogg in live comments!!!!
TP (TOSSER PULLER). How dare you have the stupidity to declare Iam a Ford supporter. You like this DIKKA are just thriving on arguments. You and DIKKA should back off with ya crap and keep it neutral instead of your obsessive plugging TOYOTA crap.
SAME for you MIKKA. Iam not a Ford supporter out and out. Falcon used to support by Aurion Sportivo I like more. Dont reply to me earlier and drag me into a comment like that again please.
Ok the 200th Post and Im guessing theres about 20 posts that have anything to do with the subject…..well done Mikka for keeping going for so long!!Im sure the sponsors of this site must be wondering if its a site about cars or Toyota and its supremacy!!!
How is all this alowed here? This is way off topic.
No its not………I for one have been mesmerised into wanting another Toyota from all the brain washing thats been said.
So All Hail King Mikka……..I am selling the M3 OZ for several Priuses so I can keep them plugged in when I am using the other take my paper and bottles to recycleland I wont ever wash them cause that would be wasting water and will only ever use polluted air to fill the tyres so we can eliminate some of those bad fumes the V8s have been spuing into the air.
Our Heritage Fords will be replaced with a Australian Heritage Landcruiser or 2 or 3 ……..yes I know there not collectible yet but I am going to start a new trend! I think it will catch on……might start with White ones cause there the rarest! But no V8 ones just Diesel
I know Hubby wont be happy about selling the NEW Cobra that made him $23000 in a week because of there demand but I have seen the lights of the Toyota finally and and I’m mesmerized at how great they really really really are!
Im sure we will all rush to Bathurst this year to see the new Heritage TRD beat those crummy old over rated bogan Commodores and Fords……..I have even heard that Russell Ingal has left Morris to start his own Team TRT……..Toyota Russell Team! My new name will be Toyota Titalator on the site what do you think????? Toyota yummmm
Bavarian – you are just being a silly billy.
You have been bettered … ha ha !!
You carn’t catch me … ner ner !!
Come on Bestest buddy Paul – let’s go.
Our war has been won here so lets just leave these silly people quibble away wondering what in hell just happened while we go and find another war zone.
HIGH FIVE BUDDY …
Cheers for the new year dude.
Un-bloody real … i think i just left a war zone in my path.
I just hope i done get done for genocide against the Holden/Ford camp.
Woo hoo!
Oh hes arrived….all rise!!!!!!!!
Not being silly at all..Ive got the cars on the lawn now with forsale signs on them!
I know I cant catch you your way to fast for me…..in you triple turbo hybrid……..but I will just sit in my new little priuses that by the way are plugged in to solar panels! And just hope that I can be a great Toyota supporter like you one day!!!!MMMMMMMMM Prius!
Oh and I don’t care what Toyota HQ says to Toyota F1……I think their doing an awesome job….Im sure the Team will lead the Championship and win this year so they won’t get closed down in 2010!!!!Go Toyota you rule!!
Mikka I must say you would make an excellent politician or diplomat as you
Say alot with out really saying anything.
Ignore major points of interest
Avoid answering questions
Don’t listen to logic or reason
Manipulate Statistics etc to back up your arguement
Refute any factual evidence put towards you because it goes against your way of thinking
And finally when you start to loose the arguement you revert to isults
And you also contradict yourelf
I mean: if you have left a warzone it would be in your wake not in your path.. by being in your path means that you’re going to go through all this crap again
Which shows that us Ford/Aussie fans aren;t that dumb afterall – we have a better understanding of the english language and are able to interpret what is being said.. that is decipheer the message from all the noise.
Mind you sometimes the ones who win the battle are the ones who walk away Japanese proverb – translated of course.
I appreciate the effort/aims of mainstreaming hybrid technology, but are you finished patting yourself on the back Mikka? Fine, then move on.
TP, it seems your main contribution was “go get `em Mikka… hyuk hyuk hyuk…. sic `em…. hyuk hyuk hyuk… yeah we got `em going now…. hyuk hyuk hyuk…. etc”
wooooooo…..I just got slapped and woke up.I was having a bad dream ……I went to the real dark side….was scary Wheelnut! Im fine now though!
Trust you to get it right…..well said!
Look at it this way hes like a terrorist they too think their winning the war!
has toyota ever had a supercar??? not a tuner… but a super car that is good at all things fast and are still really nice and comfy????
GM = Z06
Ford = GT40…. i think it won 4 Le mans in a a row againest the likes of Ferreri and etc…
Toyota = ????
what about world rally champships???
Ford has the most successful rally team…
toyota = ????
has toyota australia ever built a world fatsest car ever… ford australia has… GT-HO Phrase III world fastest 4 door car in the world at that stage….
any world record or champships worth counting that toyota have won???
Oh and self praise is no recommendation!
So will Toyota sell a million who cares……..thats a Million idiots that should have bought a diesel if there worried about the environment!
Why is there a Prius in my garage……wait theres 3 arghhhh their breeding! Get out of garage and take your power points with you!
To Set the Record Straight in relation to the Richo/Skaife thing – [I was there as a Flaggie] and the crowed booed in way of protest to the officials; they didn’t understand the with the red flag rule race control go back to the previous full lap before the flag was displayed and therefore the GT-R won.
It wasn’t about the car or the Driver
The fans had/have nothing against Skaifey or Richo they love ‘em hence the nick name Gentleman Jim.. No one can drive a car in the wet at High speed as well as Jim not even Schuey. As his son Steve says “if it’s got wheels and an engine Dad has either driven it or wants to drive it.”
And the car; a number of my Ford and Holden mates were in awe of the performance of the GT-R. The problem was that as Freddie Gibson [who ran the Winfield team] said ” the GT-R was too good and “became a victim of its own success”
Jim Richards said that he could understand why the changes were made and the GT-R was eventually banned because “no-one likes to go to a race to see whos going to come second”
Hey Chopstar87, Toyota did win something….
It was the most stupid idea award – The FWD TRD Aurion.
Haa Paul … check out all the vultures who have braved a return to the battle zone once the almight conquering Toyota Soldiers vacated the field.
They have a few little pop shots left in ‘em but with all the smouldering fires about they don’t have a clue what they are shooting at.
Anyway pal – lets go the pub for a few cold chilled ales while these clowns siff through the rubble for any memorbilla.
WARNING : Be careful of any unexploded bombs …
chops – Toyota were the all mighty conquering champions in the World Rally Championships (WRC) when they vacated premises while our local TRD team are the Australian Rally Championships (ARC) running complete rings around Ford and everyone else. Infact, they just won every single round in 2007.
Other championships – American Truck Racing (on US soil … OOOCH) and won that in 2007 – again and yet another win in the Japanese 24 hr GTP to name only 3.
ooops …. there was one !!
Can anyone see the post above ^^^^^^^^^^^It seems to be blank!
Talk about B1 and B2. No better…Dumb and Dumber firing blanks….would you look at that, the mountain or the Holy Grail was American Truck Champs and inferior other little Champs as there gasping fo air reply like a fish out of water.
Mate watch the movie as between the pair of you clowns you annoy a lot only cause you lurve your girlfriend Missy T…… and cannot bear to be less devoted to it.
Bavarian Mudslinger – I’ve just read the last 30 or so posts, not one of your comment has been the least bit informative.
Why do consistently use this web so brag about the fact you’re a women, have a M3, a Cobra, a pool etc etc etc. Now your bragging about howmany Prius’s you could have.
The sole piece of information you added is your preference for a diesel over a hybrid. Which is really not a solution to assisting the Environment merely reducing what we currenlty polute. I don’t also believe you would do the diesel bit whislt you have a number of big guzzlers. Its all talk.
Hybrids will be a starting point. A weak start – but it will improve a lot and new technology will replace hybrids and lets just hope they nail some classy sporty numbers. Diesels are overated and not the answer. LPG is good but too short term. Hybrids offer more advantages in short to medium term. But in medium term fossil fuels need to be eliminated from the car and transport industry.
hahaha………No Name /UK BOY…………jealous mate!
You have contributed nothing at all to this post except the fact you have a problem with me !!!!Do your best mate …….I still laughing at you!If you remember our first altercation you said ” The RS will be a cracking car when it arrives. British car with a Swede engine and transmission sold in Australia. Thats why Britain is Great.
Bavarian will be watching this cars tail pipe!!!!”
Now see what happens when you assume you get the truth and then you don’t like it!
Oh and mate I have owned a diesel Landcruiser….how ironic don’t you think!Oh and isn’t reducing emissions helping the environment?? Geez mate put you brain into gear!
Hey NM………I read something today that they are going to stop looking into the development of performance Hybrids!!!
Re diesels I have just emailed you something that you will find interesting…….cheers
Did some delving into the diesels you mentioned Missile….makes for rivetting reading hey. Maybe the Homie Hybrid club could read as was stunned a tad.
Driving a hybrid might make you feel better for helping the environment, but a study of the most common alternative fuels claims diesel provides the greatest benefit to consumers and to society.
It may surprise those who associate diesels with smoke-belching 18-wheelers, but a cost-benefit analysis by the RAND Corporation finds so-called advanced diesel engines provide a slight edge over gas-electric hybrids and both leave E85 in the dust.
Even more surprising? The study claims that the high cost and resource-intensive means of producing and transporting E85 – a mixture of 85 percent ethanol and 15 percent gasoline – makes it less beneficial to society than using straight gasoline.
Advanced diesel and hybrid technologies show very well in this study, in terms of benefits to the individual and society overall, said John Graham, dean of the Pardee RAND Graduate School and senior author of the paper. E85 simply doesnt provide the same results.
So what makes diesel so great? And are there any holes in the research? Read on
Sm_hq_3 The researchers examined the costs and benefits to consumers and to society of hybrids like the Toyota Prius, diesels like the Mercedes Benz E320 Bluetec and flex-fuel vehicles like the Chevrolet Impala that can run on E85. Each was compared to gasoline vehicles. The researchers said they omitted other fuels, such as compressed natural gas and electricity, because they dont see such vehicles being produced in great numbers during the next decade.
The researchers didnt drive the cars, they studied data from the National Highway Traffic Safety Administration, the Environmental Protection Agency and elsewhere.
To quantify the benefit to consumers, the researchers weighed the cost of the technology against its fuel savings, mobility (likelihood to induce travel by cutting fuel expenditures) and performance (measured by torque). Societal benefits were determined by the impact each technology has on pollution (including the pollution created in the production and shipment of the fuel), vehicle emissions and energy security, defined as the likelihood of each technology to ease dependence on foreign oil.
They assumed fuel prices of $2.50 a gallon for gasoline, $2.59 a gallon for diesel and $2.04 a gallon for E85, a figure that includes the federal tax credit of 51 cents a gallon.
So whatd they find?
Advanced diesel engines offer the greatest savings over the life of the vehicle, cutting fuel costs by $460 for a mid-sized car, $1,249 for a mid-sized SUV and $2,289 for a full-sized pickup. Hybrids offered savings of $198, $1,066 and $505 respectively. Why? Because hybrids are typically have much higher purchase prices than similar diesels. This will change one would think some time down the track.
While it is assumed that the hybrid vehicle will save more fuel than the advanced diesel, the overall advantage goes to the diesel because of its lower technology costs and better performance, such as increased torque, Graham said. That picture could change, however, if the cost of hybrids comes down, he said.
The study found the operating cost of an E85 vehicle is higher than a similar gasoline vehicle because although E85 is cheaper than gas, it produces less energy so you have to burn more of it. Running E85 in a mid-sized car will cost you $1,034 more over the life of the car than using gasoline, the researchers concluded.
Things get harder to follow when it comes to assessing the societal benefits, as you can see from the study:
Our societal analysis introduces the following complications: (1) the impact of lowered U.S. Oil consumption on U.S. Energy security is quantified and monetized, (2) the lifecycle impacts of emissions of conventional tailpipe pollutants and greenhouse gas emissions are quantified and monetized, and (3) the indirect effect of each alternative on vehicle miles of travel through the rebound effect, including pollution, congestion and other externalities, is quantified and monetized. Fuel prices are treated net of taxes and credits in the societal case because taxes and credits are considered to be transfers (i.e. They produce no net change in well-being for society as a whole).
When those factors are considered, the researchers say, diesel provides the best societal benefit, narrowly edging out hybrids. Both, again, leave E85 in the dust. In fact, the researchers claim E85 wont produce net societal benefits unless production costs come down or gas prices maintain or exceed current levels. The nationwide average was just over three bucks a gallon last week.
This was done in 11.07 ………..
So Iam part convinced in the short to medium term and hybrids pose many risks like what to do with batteries as shortish life span….
Haha Mikka couldnt have said it any better myself… they stay low while the shells come flying in cowering in their fox holes… now they come out firing away but the only problem is, the war is over and its to late, the Toyota camp has won it.
No-Name I dont have to contribute anything more when you have Mikka destroying the Ford camp, Ive had my time arguing and Ive won a few battles myself… now Mikka has a won a few battles and Id say this war is all but won. The only problem is the insurgents remain, the people who were cowards to attack originally but now go around looking at tiny insignificant details.
Hey Andrew your right I looked up all of Dingos posts and of the 53 his name is mentioned there all pretty much about Toyotas………..I was surprised at one where he states the Orion will be a better car than a Commodore……..oh but the Aurion also got a mention! Oh course!
well i havent read the last day or two’s comments in great deatil, but it looked like just repeats anyway and i couldnt be bothered.
Mikka,
mate, toyota DO NOT supply australia with a diesel or LPG alternative passenger vehicle which is contrary to what you like to think. th eonly one they supply us is hybrids.
the Prius isnt so invincible when it comes to consumption as you think either. the hyundai and peugeot are pretty much right with it and as i pointed out that is without the use of hybrid technology. i’d prefer the diesel because it offers little or no compromise on performance like the prius does and the hyundai for eg is half the price of the prius making it also probably the most economical motorvehicle we have here in OZ
oh and you keep going on about how good toyotas commercial vehicles are, then how come the hilux didnt rank first in the 4X4 magazine review? they also explain what the test the vehicles went through as 2500ks of australias harshest outback terrain.
once again it proves just that it is another perception that toyota vehicles are un touchable because they obviously are
Andy – no prices for second place.
There you go again patting yourself on the back! Bring on next week! Oh and is that prizes???????? That mistake was priceless!!hahahaha
what do you mean no “prices” for second place?
you wont even make second place if you keep skipping and picking and choosing the arguments you respond to.
i can already count 4 or so arguments (just quickly) you were/are wrong on yet you convieniently dont respond to or offer a reply.
all your arguments consist mainly of you talking yourself up and telling yourself how good you are
i bet you graded your own papers in school too
OK – no prices for 3rd place either.
if you are going to keep rearing your head how about a 2 sided argument?
^^^^^
that is you listen to what other people say and you acknowledge when they say something interesting or they are right
Ford camp… the battle is over, the war is won… by us. Reinforcements like yourself are useless if the entire army is already desimated.
Ooooh … i am so excited.
We should all find out about Decembers cars sales (and lasts year total figure) soon so i am beside myself with anticipation.
Paul … are you just as excited as i am because soon well be able start some more fun at the expense of these clowns.
ooooh …. i have shivers down my spine.
Oh really……. so guys if thats the case show us where we are wrong????????? We all left due to frustration of you guys changing tact and not staying on the one subject. Not because you were right…….seriously its was also a little ground hog day cause the Toyota camp seem to come up with the same old stuff to argue about when its all been said before.Gee I think the only ground we didn’t cover was the old torque steer argument……oh god I hope you don’t start on that one too now!!!!!
ah let the kids play with themselves because that is all they are fooling (themselves)
Mikka and TP,
it was a one sided battle where you ran around in the room dancing and waving broomsticks in the air stabbing at pretend soldiers only amongst yourselves.
Never did you once open the door and come out from your safe place to face the full affects of a battle.
Our rocks were constantly hitting your cabin where you dance but all you did was hide under the table and cover your ears and then pop your head up and pretend you didnt hear anything else going on.
along with your december issue of vehicle sales dont forget to frame and hang your certificate from fleet sales Aust recognising your continued efforts to heavily discounting vehicles.
and sales means what by the way?????
certainly not a better vehicle as you are so quick to point out when the commodore takes the gong
awaiting a silly “we won we won” comment……………
Andrew – this is my analysis of yourself and the odds are … i am probably pretty close to the mark give an inch or two.
You are young and dumb, don’t have a job or a meaningful one at that going by the hours you spend on this blog day and night, have grown up lead by your father that Ford or Holden … or – Ford & Holden are the ‘to be had companies’ but as you divulge into the motoring industry you are slowly (at a great shock) relising that neither do many people share your views of the ‘two’ but niether are these companies quite cracked up to be according to how you have been lead to believe for the past 18 years.
Now that all this has come about, due to your relative inexperiance in the big, wide, harsh and mean world – you are not sure of what to make of it all as your aspirartions of Ford and/or Holden as being the ‘be all’ and ‘end all’ are quickly erroded.
So … how was that Andrew – pretty close to it or near enough.
I know… i know … you are gonna say no where near but haa – that’s what they all say.