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This futuristic concept was first unveiled at the Beijing auto show earlier this year. The car, called the Ford Start Concept, is now said to be a basis for an upcoming generation Ford Ka.

It features a very unique design, as well as using interesting structural methods and enough in-car tech to accommodate even the most frequent Facebook user.

The pillars are well hidden and make the entire roof look as if it is floating. The rear section and pillars are also designed in a way to give the car a coupe look while still offering adequate rear-seat headroom.

Frameless doors are used, of course, as well as a unique wrap-around tail light/indicator cluster that extends to below the rear side window.

The front uses complete LED lighting, even for the headlights. These are arranged in a thin low-profile layout.

From the side image we can see the details of the roof line as well as that shark fin-style brake light in the middle of the roof at the back. Check out the door window that cuts into the roof and swoops all the way down to the tail lights.

Reports say this concept will be an upcoming, 2014 model Ford Ka… sort of. It’s unclear on how much of this concept design will be adopted for the production version Ka, but speculations say it will be heavily based on the Start.

Under the bonnet is a 1.0-litre EcoBoost three cylinder engine offering up to 76kW of power. The engine will be turbocharged and use direction injection technology. The pint-sized three-banger is said to emit just 100gm of CO2 per kilometre.

Interior features will include an abundance of voice-activated controls, even for the air-conditioning. There’s also a touch-screen user interface which incorporates pretty much everything. It displays like an iPad or similar with users simply needing to touch icons and symbols to navigate through the system.

The Ford Start/Ka will be built on a steel chassis that also uses plenty of light-weight aluminium in its structure. The cabin is also surrounded by an aluminium safety cell evident by the rear-most cross-hatched pillar design.

Ford say the new Ford Start/Ka will go on sale some time 2014.


  • Duckula

    YAY – bout time Ford came up with something small and funky….

    • david suzuki

      +1. Mysteriously Pininfarina, with Alfa look seats …

  • Frank

    Too bad Ford’s concepts always turn into a lot less in production than the concept.

    • Lazybones

      Probably because they have to go through that “make it acceptable to the US consumer department” :)

  • asin

    this is such a tease, especially if they have no plans to bring it to Australia! :(

  • snip snip

    Looks like a bored designer at Ford was inspired by the mouse on his computer.

    • http://zuboora.com mohamad is right when he

      lol true…. its a face only a designer could love

  • Shak

    Very nice little car from Ford. And the power quoted from that three banger seems quiet competitive.

  • http://www.topspeed.com/car-games/car-games/index142.html Arnold Galtine

    According to TopSpeed.com, Ford Ka is popular in Europe for its compact size and the thing I don’t like about it is the design of its bumper.

  • bangel

    Cool car , wow ford are really having a go , after looking at that ugly yaris , this is the future ,hope it sticks closely to original concept .

  • Igomi Watabi

    interesting how they’ve gone for a retro-inspired interior (seats, dials paticularly) in what is a very modern looking car. Watch out for shark-fin third brake-lights in the accessories section of Supercheap.