Founded in 2003, Scion is an interesting brand. Owned by Toyota Motor Corporation, it was created with the single aim of appealing to Generation Y consumers.
With the big T suffering the “fridge-on-wheels” image problem with younger buyers, Scion has managed to lift sales where needed. So far the brand only exists in the U.S. and all Scion vehicles are front-wheel drive hatchbacks, but that might all change.
So here is the rumour, there is talk of Scion making its way to Europe. Yep, an American Japanese car for Europeans.
Of course nothing is confirmed and we believe Toyota will initially introduce Scion models under its own badge before investing in a new brand.
The rumours are fuelled by many insider sources, but when these sets of spy shots landed on our desk this morning, we couldn’t help but to feel they had some merit.
Meet the new Scion XD. Caught undergoing mountain testing in the Austrian Alps, the new XD could be the launch model for Scion in Europe.
Provided Toyota is not replacing the powerplant it uses in the States, the XD would come with a 1.8-litre four-cylinder unit with 96kW and a five-speed manual transmission.
If Europe is next, Australia is not too far off and Scion can potentially make its way to Australia in the next 5-10 years.
Photos copyright to Scoopy and used with permission for CarAdvice.com.au only.