Car Advice

Mazda Shinari Concept public debut in Milan

By Brett Davis |

The Mazda Shinari Concept was unveiled in Milan earlier this week, showing off Mazda’s latest design language. Called KODO, which replaces the current and previous Nagare langauge, it was created by Mazda’s head of design, Ikuo Maeda.

Shinari, roughly meaning ‘a resistance to bend’, the style of this Mazda Shinari Concept is very flowing, arty and even futuristic. Every edge is sharp and looks to be in the process of cutting. The mirrors appear to be modeled from a ultra-modern motorcycle, but they aren’t mirrors, they’re cameras mounted on aerodynamic frames.

It is a four-door sedan but it certainly doesn’t appear to be in a usual, boring way. The rear doors don’t have a complete pillar, instead, the roof line just continues all the way over the boot lid in one smooth line. And check out the rear guards that mimic a squatting lion or kangaroo, with it’s big lower leg running along half of the sill.

The interior is exquisite. Circular instrument dials with integrated LCD screens make up the driver’s panel. While interior controls and features are placed ‘externally’ from the driver’s cockpit, giving the car a modern jet fighter feel. There’s also a main control knob resting at the foot of the centre fascia.

The roof is also very unique, providing an open environment with plenty of natural lighting inside the cabin. Although it cannot be opened like a traditional sunroof, the glass and frame design lets the car regain structural integrity through the use of the cross bars.

Passengers in the Shinari are treated to the backside of the centre fascia. Most of the controls are accessible through buttons placed out of the driver’s eye. The driver can elect to use the centre knob to do pretty much everything though, using the LCD screen above.

From the front you can see the ‘signature wing’ slotted into the entire front area. This will become a traditional element to future KODO-designed Mazda vehicles. The blade runs along the bottom of the grille and extends up, piercing through the headlight structure.

The rear also features the same ‘signature wing’ blade running along the width of the boot and into the rear lights. The twin exhaust outlets concealed in the rear bumper flutes seem somewhat small, but they are an odd rectangular shape which is a bit disorienting. These vent exhausts from the unspecified rotary engine. Further engine details haven’t been clarified.

Although this model will not go into production, the design is said to showcase many elements we can come to expect from future mainstream Mazda models. Possibly including a Mazda RX-9 in the future.


 
  • Nobody

    Awesome!!

    • whatcar

      Seems to look alot like the Hyundai i-flow concept in many parts

  • Martin

    Now this I like!

  • Grammar Nazi

    Mazda rices-up the Jag XJ.

    • JML

      You took the words right out of my mouse.

    • Damian

      Nice, but looks very Jag, Fisker and Tesla-like.

  • http://www.facebook.com/profile.php?id=1435885244 Yani Hendriawan

    the way the lines flow kinda reminds me of infinity

  • ox

    Stunning, easily mistaken for a new jag from afar.

  • Millatime

    Gaping front grill needs a little work, otherwise – STUNNING!

  • c3vzn

    Something about the rear looks odd, its like the bumper is huge. I can’t put my finger on it.

  • Millatime

    Am I the only one that sees a little of Aston Martin Rapide??

    • mmmmmm

      no you’re not.

    • oneill

      I totally agree

  • JML

    Mazda was admirably ploughing their own road with the “Nagare” design language. Now that they’ve binned that, it seems they have resorted to copying others. Their chief designer, highly praised for Nagare, is perhaps a one trick pony. Time will tell as the new design direction develops.

    • Devil’s Advocate

      I guess we will never know if the chief designer of the “Nagare” concepts (Laurens van den Acker) was a one trick pony as a Mazda designer because has already moved over to Renault…

  • jackster schmakster

    ..mazda..schmazda.
    stick with what u do best..shopping trolleys & cars for old people..

    • ElecEng

      I doubt the RX-8, MX-5 and the old RX-7 looks like any shopping trolley.

  • http://drivingperformer.com Jason

    The front this car looks so angry, I hope some of the design is brought over on the RX-9.

    I love the boldness of the roof design but how rigid would that be?

    It is awesome to look at though.

  • Andrew

    Looks like Infiniti Essence to me…

    • Andrew

      Not that that is a bad thing. Stunning car…

  • Simon T

    oh thank god – no more ecstasy grin!

  • Car Fanatic

    Jason, Mazda will more than likely revert back to RX7 and drop the 16X rotary in it. But as you have all said, it’s STUNNING

  • PaulS

    As long as Mazda can keep this car in their usual price range, then it is a mighty fine thing!!!

    Yes, we want affordable cars… but we refuse to buy those that look like shoeboxes!

    Way to go, Mazda… can’t wait to see the first iteration in production model :-)

  • Luke Brinsmead

    Pretty cool, it’s like Infinity Essence concept meets Mazda’s Nigare design language. An Eastern Aston for a third the price, it (and the Essence) will be like the Datsun S30 and Z successors back in the late 60′s and 70′s if they ever get produced.

  • Falcodore

    Whatever Mazda come up with they seem to (mostly) get it right. Must be be some very passionate car people in that company that are allowed to express themselves and push the boundaries.

  • cip ciop

    The back looks like a bloody Peugoet French Saloon! The Rx-8 styling is farrrrrrrrrrrr better….this is crap for the masses!