Audi in $50 million showroom drive
15 Nov, 2007
10 Comments 
Audi Australia has announced plans to build a $50 million showroom and Australian headquarters in Sydney
The Audi “lighthouse”, will be built on a 3655sqm site on South Dowling Street in the southern city-fringe suburb of Rosebery. The Victoria Park area marked for the development has previous automotive associations. It was the site of the ill-fated Leyland Australia factory that built the P76.
Not that we’d suggest there any chance of the ghost of the P76 haunting Audi Australia. With sales increases of 30 per cent in 2005, 20 per cent in 2006 and a projected 20 per cent this year Audi Australia’s numbers are heading emphatically in the other direction to Leyland Australia’s.
Audi Australia chief Joerg Hofmann is forecasting 15,000 sales a year for the four-ring German luxury marque here by 2015, 1000 of them from the Rosebery showroom.
“Not only will the new retail business significantly raise the profile of Audi and benefit the Sydney dealer network in terms of a much stronger brand presence, but it will also fast-track an increase of the brand’s awareness nationally to a level on par with our competitors,” Mr Hofmann said.
The eight-level, 12,000sqm building will include a flagship retail showroom and customer facilities, after-sales centre and commercial space which will become Audi’s national HQ. It will also be used as a forum for events and new product launches. Audi has already spent $19.7 million on the land and is also developing another $29 million worth of projects including an “Audi Terminal” at Five Dock, Sydney a new showroom in Burwood, Victoria, and a new Audi Centre Canberra.
Mr Hofmann has often spoken of his desire to see Audi compete blow-for-blow with Mercedes-Benz and BMW in the luxury car arena. Under his charge Audi Australia has made considerable strides in this direction. Now it gets serious.
Location: Home / New South Wales, Audi, marketing / ...
Rate Post: 
(1 votes, average: 5 out of 5)
Loading ...
-
Print it:
not including dealer delievery taxes... by Markie is BORED
November 15th, 2007 at 2:22 pm
Obviously making too much money….hehehe
So which floor are you on Tonyn? Your dealership Audi owned or private?
(Report)
November 15th, 2007 at 2:36 pm
hehehehe… give me some of the money!!
No were proudly independent!!!
ill look good in the bosses chair on the 6th level!!! hehehehehe…..
(Report)
November 15th, 2007 at 7:33 pm
Makes no difference, well done the order, 4th at best in buyer ratings
Benz
Bmw
Lexus
Audi
Cheers F-0
(Report)
November 15th, 2007 at 8:10 pm
Oh yeah Frugal One, buyer ratings are the ratings to take notice of LOL, most buyers wouldn`t have a clue what a good car is only the badge it wears. I definitely know what I`d rather have my arse in out those four and its none of the top three and it comes down to three words All Wheel Drive
(Report)
November 15th, 2007 at 8:41 pm
wait till you see some of the new products, audi will be spanking lexus in no time!
I think lexus is the most overrated brand ever, even more so than toyota!!
(Report)
November 15th, 2007 at 9:18 pm
hahaha……..spanking Lexus! Gee I am thinking you and Andrew are ………..a little over the T badge …wonder why?
(Report)
November 16th, 2007 at 2:38 pm
im totally over the t badge, you know why! id love to see audi take on BMW as well!!
(Report)
November 16th, 2007 at 3:15 pm
I thought they were trying………even though BMW wont acknowledge the fact their a contender in the chase for power and luxury .
(Report)
November 16th, 2007 at 3:41 pm
i would disagree with the power thing, i think there up there in that regard, but yeah bmw is who they are aiming for
(Report)
November 16th, 2007 at 3:50 pm
I would agree,BMW wouldn’t. hahaha
(Report)