Audi Q7 Australian Launch
August 25, 2006 by Alborz Fallah
Audi today confirmed that the Audi Q7 SUV will be officially launched in Australia on the 7th of September 2006. Audi plans to celebrate the occasion by starting a 7,000 km cross-country odyssey. 15 Audi Q7s will start a three week journey, known as the Audi ‘Trans-Continental Crossing’, the journey will take the cars between Sydney and Broome.
Audi Australia’s managing director, Joerg Hofmann, believes the Q7 Trans-Continental Crossing is the best way to showcase this important new SUV.
“The Q7 is a true performance SUV. It offers a combination of sportiness, luxury, and endurance. Australia is known for its wide open spaces and harsh climates and whilst the Q7 will predominantly be driven in metropolitan areas, it is essential for our customers to know that their new vehicle is infinitely capable of conveying them across the country should they decide to embark on their own ‘trip of a lifetime’,” Mr Hofmann said.
“Audi is a company known for its pioneering heritage and this event reflects our high-performance, innovative approach to vehicle sales,” he added.
Split into four stages, the event will ensure that all guests who participate will have the opportunity to thoroughly test both the 3.0 V6 TDI and 4.2 V8 FSI engines available from launch, on and off the road.
The four stages include:
- The Harbour City (Sydney) to the Silver City (Broken Hill) from 3 – 5 Sept
- The Silver City to the Red Desert (Birdsville) from 7 – 11 Sept
- The Red Desert to the Red Centre (Uluru) from 11 – 15 Sept
- The Red Centre to the Pearl Coast (Broome) from 19 – 24 Sept
Audi Australia has not released any pricing details or specifications for the vehicle. More news and details are expected closer to the launch date. We will keep you posted!
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Check out what others are saying about this post...[...] In September, German luxury carmaker, Audi, hit an all-time sales high in Australia with 520 units retailed. This is the first time that Audi has exceeded 500 units, a 30 percent increase on the company’s September 2005 result. Managing director, Joerg Hofmann, says the new Audi Q7 is a clear winner in the September result with 173 cars being delivered to customers during the month. “The new Audi Q7 SUV has just been launched, with the occasion marked by our 7,000km Trans-Continental Crossing event. Sales of the Q7 are strong, with 173 units delivered to customers in the last two weeks of September, following its national market introduction,” Mr Hofmann said. [...]