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by Brett Davis

China really is expanding at a rapid rate. Pininfarina, world-famous Italian design company, is now looking to open up a development centre in Shanghai to boost local engineering and research. It’ll be the second time Pininfarina has worked deals with the Chinese automotive industry.

The development will be in cooperation with the Chinese car makers Pininfarina currently works with, such as AviChina (Hafei), Changfeng, Chery, Brilliance and JAC.

Pininfarina recently signed agreements with the government-owned Shanghai International AutoCity Development (SIAD), an automotive research facility based in Shanghai. Deals have also been signed with Tsinghua University of Beijing and Tong Ji University of Shanghai where the company will provide design and engineering support.

Silvio Pietro Angori, CEO of the company said in a report,

“Pininfarina was the first Italian company to provide styling and engineering services to Chinese carmakers, back in 1996. We have been in China for over a decade now, with an office in Beijing that opened in the Nineties, and our presence has contributed to the development of highly successful models on the world’s largest car market.”

Pininfarina boosted the Chinese car industry with such projects as the Brilliance Junjie, which was unveiled at the 2010 Beijing Motor Show. The company will now continue to guide the country’s industry by providing more world-renowned automotive experience and training. Silvio Peitro Angori also said,

“The agreements signed in the last few days are proof of our company’s capacity to penetrate the Chinese market, where business will increase further in the coming years, in the fields of styling, engineering and ecomobility.”

Pininfarina will work with the universities for an initial period of three years and then reassess its operations from there.




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