Pinky ad ’causes’ Road Rage

The New South Wales Road and Traffic Authority’s (RTA) ‘if you drive a performance car than you have a small penis ‘ advertising campaign has finally driven a motorist mad.

RTA's Idiotic Pinky Campaign

Back in August, a female driver made the “small penis” hand gesture to Simon Jardak who was so enraged that he throw a bottle at the woman’s car!


Don’t remember the ad? Here it is again.


Interestingly, residing Magistrate Bill Bryden told Mr Simon the hand gesture was not appropriate, but obviously it was not an excuse to throw a bottle out of his window.

I’m not saying in any way that (the hand gesture) was justified, (but) too often we see people who are reckless with their actions” Mr Bryden said.

During our testing of the Aston Martin V8 Vantage in Sydney, we encountered countless motorists seemingly giving us the pinky because we were in a car that embodied power, beauty and soul (and perhaps a lot of noise). Although for every wannabe-Greenpeace driver in a Prius, many others gave us the nod of approval.

Unfortunately, the RTA believes the campaign has been so successful that it is bound to stick around for a while yet.

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78 Responses to “Pinky ad ’causes’ Road Rage”

  1. Insane Says:

    It really is a joke isn’t it,

    instead of trying to work out how to train better drivers, they are spending money advertising the fact that if your car is modified, than you are obviously compensating, they might as well just start running ads that make car enthusiasts appear as paedophiles, pathetic.

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  2. Toyota Paul Says:

    ‘For every idiot in a Prius’… now I dont mean to bring this Toyota argument into yes another area, but where did this comment come from?

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  3. alborz Says:

    Sorry Paul, but Prius drivers were by far the worse offenders around Sydney CBD, so hey, we say it how it is!

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  4. Adam J Says:

    The irony is, the morons in Prius’ sit there looking at you with that smug ‘Oh look at that fool in that tree destroying V8′ thinking that we buy the car because we have something to prove, meanwhile, they fail to see that they are sitting in the Prius for that exact same reason!

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  5. Taka Says:

    No matter what you do you cannot make everyone happy. People who own nice cars (or performance oriented cars) have been discriminated because they have something that other motorists do not have and only dream about. In simple words they are just plain jealous. Ads like this gives more reason for these motorists to give a majority of the people who drive nicer cars a harder time. I own a MY07 STI and I have strong passion for performance vehicles. Its insulting to me that I am being discriminated for passion in performance cars.

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  6. Anthony Crawford Says:

    Typical RTA failure to address the real issues of driver frustration such as woeful traffic management, which costs the individuals and companies in NSW untold millions in lost productivity. And I should mention the hundreds of hours every year, spent in idle traffic delays and not with one’s families.

    I think we all know agree that the RTA couldn’t give two hoots about successful traffic management, if it should distract them from their number one focus of depriving families of hard earnt cash, through petty parking fines and minor traffic offenses.

    But they’ll probably say - catch a bus or a train. LOL. What on earth do they learn from those tax payer funded trips overseas to the great public transport cities of the world such as London, Paris, New York and any city you care to name in Switzerland, where every train, every day, runs on time.

    The RTA is a joke!

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  7. Elitist Says:

    Australia needs speed limit free AutoBahns like Europe.
    You can never stop performance cars being made.
    If there were legal venues to drive at nice safe high speeds people would get their fix and it would nt be a treat for them everyday to try and get.

    What I dont like is how cars like STI’s, Porsches, ferraris or any other factory performance car is subjected to the same laws looser cars are.

    A porsche is made to travel over 120km and stop at high speeds, the average ford isnt. Petrol heads can drag at Calder, gentleman performance car drivers can have their cars in their natural speed habitats on an Autobahn.

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  8. Sexythang Says:

    cool. if i drive fiat 500 means i have a big penis.

    anyway. if u were in an aston martin and they did it to you….problably means they feel inferior and jealous at the same time coz youre not thier boyfriend/husband. i beleive its the same for some guys when they see u in a supercar. except just not in the queer way.

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  9. Jamison Says:

    Well, the way I look at it..

    If you are passionate about cars and into the tuning and into performance, into driving and racing etc… then spending money on your vehicle… its worth it for you… you do it because you\’re \”into it\”.

    My assumption is that the \”compensating\” myth came from rich people just buying expensive cars to attract the opposite sex… well its not a far off thought, but it does generalize a lot. I\’ve seen people with little knowledge of cars but driving high performance vehicles, they have the money and they want to compensate….

    But for the others who are into their cars it is unfair, its arbitrary really, but let them think that.

    I do have my own quabbles to those \”P\” platers who do burn outs with their crap mobiles, especially at social places, Melbourne\’s Chapel Street comes to mind… Those guys are just tools…. but hey we were all P platers once… so most of us think back then doing those things was fun, but now seeing kids do it these days, you know better… those tires are expensive :-)

    Also, this ad will work and it does work I think, but what about those people spending heaps of money on their hairs or females wearing scantily clothes…. are we allowed to make hand gestures too? Surely they\’re compensating somewhere… lack of personaility?… annoying?…just seen as sex objects?… I dunno… Oh.. thats right that would be generalizing too!… tsk tsk.

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  10. Richie17 Says:

    Here is a better version of the ad.
    http://au.youtube.com/watch?v=ge47ktrz4Sg

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  11. Osienna Says:

    “A porsche is made to travel over 120km and stop at high speeds, the average ford isnt.”

    Too bad it doesn’t guarantee that the operator behind the wheel will be able to handle it safely at those speeds. Much like the gun argument, it’s not the cars that kill people…

    “Petrol heads can drag at Calder, gentleman performance car drivers can have their cars in their natural speed habitats on an Autobahn.”

    People who whinge about speed limits in Australia should get of their arses and lobby for change rather than pointlessly rant about it – either that or move to Germany.

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  12. Kinetic Says:

    I think it’s pretty clear that the NSW RTA is screwed up. There’s no argument there…because it’s really screwed up!
    I’m sure the all the advertising staff at the RTA are getting a pat on the back for such a great add from the people in charge. Who told the RTA this add has had a positive influence? They’re probably just looking for a positive to take their minds off the poor conditions of the Roads, Traffic and lack of Authority? Looks like the RTA is prioritising exactly what they stand for….

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  13. JET12V Says:

    I think alot of people have misunderstood the idea behind the RTA “little pinky” ad.
    It demonstrates what people think of hero drivers, e.g a guy doing a burnout at a set of traffic lights thinks he’s impressing the “chicks” when in fact the chicks think he’s a tool.
    The reason it’s considered a sucess is because it has reduced the amount of younger drivers doing stupid things in their cars because they get an understanding not all people, even mates, think what they are doing is “cool”
    And for those who think it’s just an attack on pepole who drive modded cars………..wake up!

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  14. Steve Says:

    Where I live, every time I see a car run the red, tail gate, cut me off or light it up at the lights. It’s generally a young female driver.

    What hand gesture do I make then?

    And why isn’t the RTA generalising the driving population that thinks they’re on a race track, regardless of what car they drive?

    I’m not one of those people that get offended easily. In fact I generally tend to cross the line myself on most occasions and people get offended by me. I’m highly opinionated too, and as such I don’t find these ads offensive as much as I find them vulger, close minded and ignorant to the real cause of the problem, not the problem itself.

    Luckily I don’t watch TV more than a few hours on Wednesday nights where I see The Cook & Chef on ABC, followed by Spicks & Specs, followed by The Chasers, followed by whatever comedy is in season after that, then it’s off to bed…. not once seeing a paid endorsement of advertisement of any nature relating to macca’s, Big brother, ads telling me a have a small penis because I drive a big car that has power because I cart around a lot of heavy equipment, or that I MUST watch this show as is my life depends on it.

    I wonder how many people that worked on that ad campaign drive a Yaris and how many drive a more powerful car that says “hey, look at me… it’s obvious I have a large penis…. that’s why my car is so big… so I can fit in it…. with my large penis”.

    RTA…. what a bunch of cocks….. mind the pun.

    Steve

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  15. Tonyn Says:

    you dont think it is an attack on modded cars… whay dont they use a prius pulling a handbrake turn then? or a camry in there ads,

    Truth be known but in nsw look at all the cars being caught street racing and there is no modded cars to see, just un roadworthy cars driven by un experienced drivers…

    As the saying goes ban low performance drivers not high performance cars!!

    Maybe rta needs to spend there money in education and maitnance rather than lame adverts!

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  16. Tonyn Says:

    and i didnt mean that as an attack to toyota… just they use performance cars, they could use a regular focud, corolla, tiida, maxima, regular falcon,380

    see my point, it is performance or modified car focused…

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  17. Toyota Paul Says:

    Ummm I dont really see Corollas street racing… sorry but you see more ‘performance’ cars. Regardless the advert is stupid, they say its about speeding but the acts performed come under reckless driving not speeding.

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  18. Tonyn Says:

    come on paul,
    Are you going to make this a toyota debate again….. that wasnt my point

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  19. Toyota Paul Says:

    No Im not saying it because you mentioned Toyota… Im saying it because I dont really see Corollas, Focuses, Tiidas etc doing reckless acts. The reason why they went with an Falcon and Commodore (I THINK there is a Celica there to) is because people can relate to that, because they see these vehicles being involved in incidents the most… and afterall its marketing so they want people to relate to it.

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  20. Foggy Says:

    I have the solution to this ridiculous campaign… everyone in a “non-lunchbox” car who is a potential target for the “pinky of death” should carry around a 2′ rubber dildo to wave at the perpetrator.

    This should have the effect of either embarrassing or shocking, and thereby negate the supposed psychological victory that they feel they have achieved.

    I’m afraid that if this ridiculous gesturing continues to be promoted by the RTA, we’re going to see an increasing number of people are going to be physically assaulted.

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  21. Watto_Cobra Says:

    In the Border Mail (local newspaper) this week, a P-plater in Jindera, not far from Albury, lost his license for 12 months, $1000 fine and 100 hours community service. He was doing twice the speed limit in his parents Corolla.

    Usually it’s mostly Commodores, some Falcons and the odd “other” such as this young idiot in his parents car.

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  22. JET12V Says:

    The ad is about reckless driving, which includes speeding. Take note of the 3 cars that feature in the add. 1 is an XR Falcon doing a burnout by supposed “yobo’s”, the second is what seems to be a young kid speeding in a stock 80’s model celica, and the third is a P plater in a decked VL trying to get it sideways. They are trying to appeal to the stereotypical trouble driver, not the wiser car enthusiest.
    In my mind it’s the first step in driver education and i can only hope this the next step is better driver training, not just a lap around some streets they’ve been practising on for the bast 6 months.

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  23. Max Says:

    Why not just carry a 12″ dildo around in your car so when someone gives you the pinky hold up the massive dildo and say it was modeled on you.

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  24. Naughtyius Maximus Says:

    Must agree that I rarely have seen Toyotas racing like a Corolla. Mainly Commodores or Falcons and usually the ones with aftermarket fancy rear tailights. The RTA needs to get it real as all the ads mean ZILCH. They need to have driver defensive courses, dependant upon age, driving history, medical background. How many times do we drive around seeimg people not using roundabouts correctly, disobeying ‘Keep Left unless Overtaking’, etc, etc. My idea would be government partially subsidised driver defensive courses depending upon age, etc. I get fed up seeing the stupid wasting of $$$ by governments on driver awareness. The sooner they bring back harsher penalties across the board from in life (murderers, rapists, speeding drivers, etc, etc) the better as the rules have become lame and lax and we are all sitting back as these bureaucrats run rampant via politicians with nonsensical stupidity. Imagine if they were a business and lived in the real world; would have trouble keeping its doors open can guarantee you! The car is not the weapon = the driver is the culprit!!!!!!!!!!!!!!!!!!!!!!!!!

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  25. Naughtyius Maximus Says:

    Many many people do not know how to control a car once it fishtails and do not know what to do when lose control of car. Driver Defensive courses is only road the silly do gooders need to do!

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  26. Tonyn Says:

    fair point,
    There have been a few street racing incidents in western sydney which have involved pulsars and stuff like that.

    I think what gets on my nerve is they do these types of campaigns…. then targer modified cars, and generally, and tis not all of us but genreally we all look after and care for our cars, but a lot of trouble is not caused by the modified car scene.

    My car is modified, but it is fanaticly maintained, tyres are always good, if it even looks like something is not right it is done.

    But yet again, they will let the un roadworthy cars roam the streets causing trouble! i think RTA have there priortys wrong!

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  27. Toyota Paul Says:

    Well most of those manevours dont need high speed, in fact to fish tail or lay some rubber like that first vehicle the slower the easier… so no the advert is stupid, they say its about speeding but all the acts are more reckless driving in manevours that dont necessarily need speed to be conducted.

    As for people putting their pinkys up, I assume its all the old cogers doing it… no young person I know takes this advert seriously.

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  28. Tonyn Says:

    for sure, i have done many defensive courses and it does make you a better driver, i think that would be a great idea.

    I do one course a year now to try and keep my skills up and i am very sure it has made me a better driver, both on the road and on the rare occation i get on the track!!

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  29. Toyota Paul Says:

    Tonyn I do think the RTA has it all wrong… dare I say it most crashes dont involve people doing something reckless like they showed in that advert… and I myself havent seen those kind of acts in a coupla years (And I live in an area of many modified cars)!

    The only thing I think the RTA is getting right it older drivers, testing them now. Although the media really does spin BS on it, channel 7 had a story about how some grandfather suicided after he failed the test… essentially they are trying to say its the RTAs fault. What I would put forward is that if he failed what is a relatively easy test, he obviously cant drive, if he was let onto the road he would have ended up not only killing himself but others!

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  30. Tonyn Says:

    yeah totally agree!! It is the elderlet that are at most risk, and if RTA didnt have those test and a elderley person killed someone on the road, well then certainally they would blame the RTA!!

    I think that is a positive, i do think they need to make defensive driver training mandatory for l and p drivers but!!

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  31. Toyota Paul Says:

    Yeah NM my thoughts to, the government should subsidise defensive driver courses and make it part of the licensing system imo… instead of learning how to do a parrellel park (which I have no used once) how about teaching kids about opposite lock when they oversteer or other issues such as when braking around corners the possibilty for brake lifting… not to mention making them aware of how easy it is to lose control of a car. All things which are life saving tools really… but the govt just goes for the low cost option and increases Ls to 100hours which will have little impact on the road toll (Driving with mummy next to you and alone are two different things!).

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  32. Naughtyius Maximus Says:

    Tonyn… not just L and P platers. It is like my builders license where I have to do compulsory training on a regular basis. So should be on the roads where people die… we must have driver defensive training using real skills like opposite lock, how to look out for telltale signs of animals like kangaroos, etc combined with traditional methods like reverse parking, three point turns, etc. The government and RTA should make road users aware better of black spots where kangaroos congregate or better still not have grass and trees right up beside roads which is annoying (especially at dusk or real early morning). I do not really care how the hordes will come out and say “You cant teach them real driver defensive skills as it will make the hoons feel like Superman behind the wheel….” In my opinion it will make some minor headway into road statistics better then stupid over the top ads, etc.

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  33. Jason Says:

    Ha ha…Foggy that is the best idea i hav heard yet to combat the campaign! From now on must have a spare pack of condoms in the car and when someone gives you the pinky just flick one into their car at the next set of lights lol

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  34. Naughtyius Maximus Says:

    With drivers license it is renewed every whatever years. Well so it should be on drivers history and accident history - drivers should be periodically tested for driver defensive courses or tested on a regular basis. The data collected on fatalities would indicate what age groups are worst, etc and these areas targetted for the periodic retesting. Trouble is these wankers who run RTA and hand out policy procedures are only partly reactionary to the root cause of the problem - look at actual driver and how they perform on a regular basis.

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  35. Naughtyius Maximus Says:

    Yes Jason tis funny…….LOL but then again if I was beside you when it would be held up I would think “F*cken weirdo, yuk. Wonder what he is doing when he puts it back down. Shit a weirdo of the highest calibre”

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  36. Tonyn Says:

    i think it should be like our company policy shold be law… if you have a chrash, go to defensive driver training immediatly, i have never been in an accident but it is company policy here, and i think that should be law too!!

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  37. Naughtyius Maximus Says:

    ….I would drive away real quick if stuck beside you in heavy traffic as would say to myself “Shit what a gay wad”

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  38. Naughtyius Maximus Says:

    Agree, it would also be reliant on speeding history and accidents. Most people on the road cannot drive properly let alone blow there noses. The KISS theory on the roads is ignored with stupid ads at best a short term band aid fix by overpaid underperforming bureaucrats and useless lazy politicians. The “YES MINISTER” school of stupidity is alive and should be knocked on the head with a good solid dose of reality!

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  39. Naughtyius Maximus Says:

    Would have to be in a Bugatti Veyron to drive away the quickest too as would be scary shit seeing one guy in car hold up a pink dildo!

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  40. Naughtyius Maximus Says:

    Spot on Toyota Paul, is bad the stupid rulings around P and L plates nowadays!!!!!!!!!!! Like that is open a tad to false info as very hard to confirm logbooks and whether actaully done - stupid ruling.

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  41. Team Jardak Says:

    Guys,

    Simon will be on Ch7 news tonight at 6pm to discuss this matter. He will be quoting comments from this forum. Thanks for your support and understanding.

    www.simonjardak.com

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  42. alborz Says:

    Thanks ‘Team Jardak’
    although I do have to say the majority of us simply do not support the ad and the hand gesture, but we are not too fond of the bottle throwing incident

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  43. Jason Says:

    Ha ha…but Naughtyius Maximus the problem I believe is mostly isolated to women using the gesture against men. I am yet to come across a man who would use the pinky on another bloke - that would be weird.

    As such a disgusting gesture (dildo, condom…whatever) in return to the pinky should have the desired effect i.e. disturbing the female driver in such a way that they think twice before waving their pinky ever again ;-)

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  44. Bavarian Missile Says:

    Said it before Prius drivers are the NEW VOLVO drivers!!!

    Hey Alborz you would have got the thumbs up from me in the Aston not the Pinky……dumb add !

    What do us women get if were hoons!

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  45. Tonyn Says:

    lol…. yeah the pinky wouldnt be good for women huh….

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  46. Mr Funk Says:

    Am I the only person who couldn’t care less if some teeny bopper thinks I have a small dick because I drive a HSV? Let them wave their pinkies all they like.

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  47. Naughtyius Maximus Says:

    Jason…funny comment. LOL you put a cool spiel on this stupid signage that RTA force on us.

    If you gesture back to the girl waving the pinky it might cause an accident as she might put it in reverse when she thinks it is 1st gear and plant it?

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  48. Naughtyius Maximus Says:

    Iam with Alborz on bottle throwing incident. Even though the incidents might be small (pardon the pun) it is still open for it and in this day and age in this hectic go world it would not suprise me if it increases in city areas especially. I think there should of been a better community awareness to this subject to to raise the stupidity of genitals. Like honestly did RTA pay consultancy fees from Kings Cross location of gets some trendy kid at a skatepark to design it! NOT HAPPY JAN….AND EITHER ARE 99.9% ON THIS UNREAL CARADVICE WEBSITE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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  49. KC Says:

    Just grin and wave a different finger back.

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  50. Bavarian Missile Says:

    Wouldn\’t this sort of advertising cause road rage?

    Hey KC how was Cairns?????

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  51. ImportJap Says:

    Don’t really care if people do this. They’d change their mind if they saw it for real. Of course, the ole middle finger will suffice.

    Jealousy’s a curse.

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  52. Plutonus Says:

    Someone did it to me (in my 95 Astina) on a highway. I was doing 90, they overtook me doing 100 and then they did it to me. Wait what? A P plater doing his speed limit? What a revhead.

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  53. KC Says:

    # Bavarian Missile Says:
    November 1st, 2007 at 3:11 pm

    Wouldn\’t this sort of advertising cause road rage?

    Hey KC how was Cairns?????

    I never went to cairns?

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  54. Going Ford, Is The Going Thing Says:

    KC, I think she thought you were Naughtyius Maximus, because his name used to be ‘KFC’ and your name’s ‘KC’.

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  55. Bavarian Missile Says:

    True…..I did.!

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  56. Going Ford, Is The Going Thing Says:

    LOL! I had a sudden Laugh when I saw “True…..I did.!”

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  57. Naughtyius Maximus Says:

    BM… to quote Derryn Hinch “Shame shame shame” as KC is someone else. Cairns to sum in one word : MEGA-BLOODY-HOT-AND-BAD-AS-NO-BEACHES-TO-SWIM-AT.

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  58. Naughtyius Maximus Says:

    Have to upgrade ketch and fix hull, about $24G

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  59. Naughtyius Maximus Says:

    Missile…as your a girl I cannot say you were firing blanks. LOL cracked up when I seen it! HA

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  60. Bavarian Missile Says:

    OH………so you didn’t go diving? Did you wife have fun getting back to nature?? Lucky lady!

    Whats it made out of? Did you give it a good clean,I guess you did to take a look! You have cracks in it?

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  61. Bavarian Missile Says:

    Good to have you back,your side kick missed you too!

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  62. Naughtyius Maximus Says:

    No diving as too busy sampling every speck of land with plonk in one hand over dinner and in other hand was heap of crap steering wheel being on trusty Toyota 2.4lt Campervan that rattled, squeaked and its gearbox was worse the a hotted up Mahindra Pikup on a hot day in Bombay where it would struggle with moving forward in 55C temperatures and in excess of 6000% humidity. The Toyota had 68000kms and we swapped it for a giant Ford Transit that you could fit 4 football fields in!

    Ketch made of of steel and had to go through and analysis what to do so as less maintenance problems in future as only got it some months back. Fitting radar, wind generator, LCD / DVD combo TV, Fridge, air con, new cushions, new timber floor, and fixing hull. So when done is worth some $100K. Bloody huge inside - 46ft long and beam is just 13ft 6in.

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  63. Naughtyius Maximus Says:

    ….footnote> after swearing and cursing at Toyota van and having problems with wiper blade in rain (after some working the end of passenger side wiper arm would just curl up and off windscreen), gearbox was the last straw and the rattles that forced us to turn on stereo and listen to music (i.e. not JUSTIN FREAKIN TIMBERLAKE either); well can tell you I drove it back as sick of it. Toyota Reliability in this case was optional extra! LOL

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  64. Naughtyius Maximus Says:

    Thanks. Side kick…which Ford Fan would that be?

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  65. Going Ford, Is The Going Thing Says:

    Goes to show how good Toyota is …YES PAUL!

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  66. Naughtyius Maximus Says:

    Cool…was worried it would be Paul.

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  67. Going Delusional, Is Going Ford in Reliability Says:

    Oh yeah I recon the hundreds of surveys conducted are wrong… Ford is #1 in reliability

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  68. Naughtyius Maximus Says:

    Great name change dude

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  69. Going Ford, Is The Going Thing Says:

    WHATS YOUR POINT ABOUT RELIABILITY? You keep saying it all the time. YOU NEVER SAY WHAT YOUR POINT IS.

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  70. Going Delusional, Is thinking Toyotas better because of reliabiltiy Says:

    Make a spoof of my name and i’ll do it to you!

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  71. Going Delusional, Is thinking Toyotas better in just reliabiltiy Says:

    That name was too long. I’m right now?

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  72. Going Delusional, Is thinking Toyotas better in just reliabiltiy Says:

    YES, I’M ****ING READY FOR YOU PAUL :( NO COMMENT BACK. YOU MOCKED MY NAME SO I’LL MOCK YOURS!

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  73. Going Delusional, Is Going Ford in Reliability Says:

    Your name change lacks any originality Im afraid, mine was actually funny

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  74. Going Delusional, Is thinking Toyotas better in just reliabiltiy Says:

    ^But mine is Better! :P

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  75. Driving-Fords-Is-like-XXX Says:

    Good name there, Going Ford!! That a name that should help shut-up the idiot here :)

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  76. Driving-Fords-Is-Like-Drinking-Toilet-Water Says:

    Yeah awesome name… very original, not a rip off

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  77. . Says:

    glad to be off nsw p1’s soon.
    going to transfer to interstate p’s off a relos address.
    nsw p’s are too restrictive, ads like this show rta is not interested in helping people (how can the pinky action help people?). Employ some better ad agency please rta.

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  78. Yank Says:

    Love it! It’s not about WHAT you drive, it’s about HOW you drive. Jerks who drive like jerks are, well, jerks.

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