Kia is reported to have shifted 990,000 cars during the first half of 2010, delivering almost 50 percent more units than the same time last year. No matter how objective you want to be, increasing production by that amount is a significant deal. This means sales which means more people are trusting and relying on the the brand.
Kia Motors Corporation say it’s not just export sales that have contributed to the numbers either, its own domestic market has also taken off. Kia says this has a lot to do with the continuous trickle of new models being presented to showrooms, such as the Kia Cadenza, the new Cerato, the Kia Koup and the all-new Sportage.
You only need to look at the latest range to see why its cars are selling so well. Look at the Kia Sportage pictured at the top. Kia has in-house designers whom have mostly been recruited from other manufacturers. It’s easy to see the years of experience through the quality design. Designers such as Peter Schreyer, who created things like the Audi TT and the new-generation Volkswagen Beetle, now work for Kia.
We can expect more great-looking cars in the future, too. The highly-anticipated Optima above is expected to be a sales hit when it’s released in Australia later this year. It’ll be badged as the new Magentis.