Comments on: BMW banned from marketing Zero Emissions

By: SEO Norwich

SEO Norwich — Wed, 08 Dec 2010 12:14:49 +0000

What lengths some manafacturers will go to, to win us over!!

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Web Design Norwich — Fri, 06 Aug 2010 12:30:29 +0000

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By: Barney

Barney — Fri, 30 Jul 2010 04:43:25 +0000

What about in Iceland where most electricity comes from geothermal or in France where most comes from nuclear power stations?

By: Eric

Eric — Fri, 30 Jul 2010 00:56:30 +0000

So normall piston car’s can be “Zero Emissions fill up”.

Eric

By: Dave

Dave — Thu, 29 Jul 2010 23:32:44 +0000

I worried that the ESSA has nothing else to do than argue with BMW over Sematics (if zero means zero). Surely they have other more important issue to worry about.

By: Andrew M

Andrew M — Thu, 29 Jul 2010 22:28:22 +0000

Shak,
Im not going into the manufacture of the vehicle, and its associated pollution.

Lets say every car manufactured causes 1 tonne of pollution, and that is just accepted whether its an electric car, or a petrol car.

Now, Leave manufacturing out of this, (thats a totally different argument) and just talk about fuelling the vehcile, the part the consumer is responsible for doing.
If it is fuelled with petrol, there are emissions related to that fuel, and it varies depending on the amount the vehicle is driven
If it is fuelled with electricity, there are emissions related to that fuel, and it varies depending on how much it is driven

By: Komp

Komp — Thu, 29 Jul 2010 16:26:44 +0000

It’s strange BMW got themselves caught up in this because the popular phrase I’m hearing around the motoring press in the UK is zero “tailpipe” emissions.

Whilst pragmatically we cannot entirely eliminate CO2 output (yet, anyway!), at least BMW are taking active steps to reduce what comes out the back of your car.

By: Shak

Shak — Thu, 29 Jul 2010 13:25:26 +0000

I don’t feel that it needs any clarification. They say the CAR is zero emissions, and it is. It produces no emissions as it drives. That is all the consumer cares about, and as advertising is aimed at the consumer, it is totally factual and informative. it may be misleading, but is fully legal and warranted. It is not up to the customer to decide how polluting the manufacture of a car is. If they did Toyota would not sell any prius’ and no computers would have ever been made.
BMW did the right thing in implying this car Zero Emissions, because the CAR IS ZERO EMISSIONS!

By: Andrew M

Andrew M — Thu, 29 Jul 2010 12:20:16 +0000

Yes, I too am talking about the advertising.

To follow on with your other examples, I am not sure of any Alcohol or Coke adverts that claim their products are totally healthy….
They do claim their products are enjoyable to consume.

BMW (and others) make a direct claim that is actually misleading.

No need to say goodbye to TV’s and Microwaves, cause Im not saying items that consume energy are evil.

Cars could have a CO2 rating of 1000 for all I care, but as you said, the issue is advertising, and as long as they dont claim their car emitting 1000bits of CO2 is green, then Im fine with it.

On the other hand, if they are claiming Zero when techniclly it isnt, thats misleading.

Advertising can imply all the stuff it wants, but as long as it doesnt make a direct statement that isnt totally correct. This isnt the first product that has had to change its advertising approach because of misleading/false claims, I dont know why you feel the car industry is being singled out.

As more and more of these electric cars hit the market, I think it is important that they clarify this issue before it gets too big

By: Claffz

Claffz — Thu, 29 Jul 2010 08:31:24 +0000

Probably the most intelligent substitute would be “zero tailpipe emissions” or something to that effect.

Gotta love that person who decides to take the moral high ground.