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by Tim Beissmann

Toyota has confirmed it is working on a global design language to apply across its entire model range in an attempt to add more character and emotion to its vehicles which are often criticised for their safe and unadventurous styling.

A report by US publication Edmunds said Toyota Europe chief Didier Leroy admitted the brand was designing a new grille and front-end look for its future models to add consistency to the range.

Mr Leroy said emphasis would be placed on making all models appear larger. Many commentators say the current design theme is guilty of visually shrinking many of the brand’s larger vehicles.

Different segments like sports cars and SUVs will display a variation of the family face, while tweaks will be made to accommodate the tastes of specific regions and markets.

Toyota Motor Corp President and CEO, Akio Toyoda, has previously revealed his desire for the Toyota brand to shake the “whitegoods” tag and exude more passion through its vehicle design.

Mr Leroy said he believed Europe would play a greater role in the development and design of future Toyota vehicles, as European designs are generally well received in most global markets and European customers traditionally demand refined interiors and high build quality.




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