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October 23, 2007 by Alborz Fallah
Fiat is investing huge sums relaunching the Abarth tuning brand. The company believes high performance variants of its standard models will produce much needed Halo cars.
Although Fiat owns the likes of Ferrari and Maserati, it has recently struggled to emphasis the rich history of the brand’s motorsport history, so they’ve put together a short video showing off the Punto Abarth rally car… driven by an old lady:
Print it: 
Fiat 500 Abarth Geneva preview
Following leaked official images finding their way onto the web, Italian car maker Fiat has officially revealed its new Fiat
Fiat 500C to receive Abarth make over
Fiat is set to take on the likes of Mini's JCW Cooper Cabriolet when it releases at least two Abarth
Fiat 500 Abarth 2008 Geneva Motor Show
Fiat 500 Abarth 2008 Geneva Motor Show
The Abarth’s new 1.4-litre 16v petrol turbocharged engine delivers a maximum 99kW at 5500rpm
Fiat Grande Punto Abarth Frankfurt Motor Show
Fiat Grande Punto Abarth Frankfurt Motor Show
Click on images to enlarge
Abarth developing Elise-based sports coupe
In recent times, the Abarth namesake has been associated with the Fiat label as the engineers behind some fiery little
i want one!
While I do appreciate this car, having had a look at a current Punto, I dont understand how Fiat can release a Korean-Quality car and call it an Abarth edition, when they have already shown they can make a quality cheap car with the 500…
Fiat need to show us a real Abarth car and not some WRC spec weapon we can’t have. If it’s like the Punto, it will be way overpriced. Go buy a Peugeot 207 GTi which would crucify ANY Fiat Abarth!
The new Peugeot GTI isnt fast at all.
Cars like the clio 192 cup and twingo GT are good little racers.
The Punto just doesnt have the quailty to warrant the cost, also front wheel drive isnt ralley inspired unless its 4×4?
The Abarth SS is insane.
The first Holden was based on a Fiat…..
Cheers
F-0
I cant wait for this to come out. Ive driven the 207 GTi and was massively disappointed, slow, unengaging and a gear box about ten years behind what I expect for todays cars. Hopefully the esseesse will come to oz!