Car Advice

Toyota sales down compared to last year

By Brett Davis |

Even after dealing with thousands of recall issues, Toyota Australia has reported a profit this year of $182.3 million before tax (2009: $173.7 million) for the period April 1, 2009 to March 31, 2010. However, sales revenue for the period was down compared to last year as sales reached $8.6 billion in total compared to last year’s 2009 $8.8 billion – including export sales of $1.2 billion.

The latest news on the Lexus recall issue from Friday, which is said to affect 270,000 customers world wide, has been identified and confirmed. It’s all down to ‘variations in the manufacturing process’ Lexus say, leaving the valve springs vulnerable to breakage. Up to 1120 Australian-sold could be affected by the problem and Toyota/Lexus has said it will mail a request to the customers asking them to take their cars into a dealer and have the valve springs replaced, free of charge.

The ongoing recall issues may have caused the slump in profit-after-tax numbers, which included a one-off tax adjustment to prior years, as Toyota reported a loss of $107.9 million compared with a profit of $123.3 million during 2008-09.

President and CEO Max Yasuda said that after a flat start to the year, the second half saw Toyota Australia record a stronger than expected domestic sales result.

“The global financial crisis affected demand for Toyota vehicles, but by mid year, improved market conditions, boosted by the Federal Government’s investment allowance helped Toyota Australia achieve 214,465 domestic vehicle sales for the financial year,” he said.

“For the calendar year, Toyota was the best selling brand achieving 200,991 vehicle sales, representing a market share of 21.4 per cent. We expect market conditions to continue to improve through the rest of 2010, making our industry goal of 920,000 domestic sales achievable.”

Mr Yasuda said the past 12 months was a challenging time for Toyota Australia.

“Fluctuations in currency, price increases in raw materials, increased global competition from global car importers and global recall activity in late 2009 made local conditions difficult. Toyota Australia responded quickly to the Prius recall involving 2378 cars in the Australian market. Our dealers personally contacted customers and completed the software upgrade to 90 percent of vehicles within three weeks,” he said.

“Having participated in this recall activity, we have responded by undertaking new activities to ensure high quality standards are achieved. This includes further developing our capability for early detection of quality issues and rectification.

“Toyota Motor Corporation has formed a Special Committee for Global Quality and Toyota Australia’s manufacturing plant at Altona plays a role in this activity. We will continue to challenge ourselves to ensure we deliver the highest-quality cars to our customers.”

Mr Yasuda said that Toyota Australia’s strong performance confirmed the company’s position as market leader. “Four of the top 10 market place sellers were Toyotas; the Corolla, HiLux, Camry and Yaris,” he said.


 
  • Carl

    In my opinion Toyota`s quality and therefore reliability has been on decline for quite a few years now, so these results just show that people are starting to realise this fact and have slowly but surely begun looking elsewhere!

  • Jabba the Hut

    I think it’s more to do with the price than perceived quality. Toyotas are overpriced.

  • common sense

    Exactly, PERCEIVED quality. I will say they are generally alittle more reliable than say a Holden but they still have problems.

  • Taxie

    Well No profit for Toyota…..they just got hit with a 247 million tax bill. Thats what happens when you try and cheat the tax man. Oh yeah…..another recall of the way overpriced Lexus……good one Toyota…….your quality is crap.

    so who was the only local car maker to make a profit even though they sell heaps less cars?? FORD OF COURSE !!!!!!!

    • John

      Well profits and losses for car makers in Oz are not as clear cut as they seem. Remember each car maker in Oz for the years 2001 – 2006 received $300m per year in taxpayer funding including direct assistance and tax breaks. Since 2007 assistance has grown by 40% in total. I want too know if holden, toyota and ford each take this amount of tax payer money out of their financial reports or leave it in there too make the picture more rosy?

  • Taxie

    Many businesses receive Gov money not just the auto industry. Holden would not be here if it wasn’t for Gov money, they are owned by Barack Obama !!

    • John

      Thats my point. Gov money is the reason why ford, holden and toyota actually build cars in Oz. No way in hell would any of them be building cars here if you, I and everybody who works were not supporting them with our tax dollars. Of course ford and toyota would still be alive without gov assistance while holden would be dead because GM would be dead. I am not saying it is a bad idea too support the auto industry in Oz but I would like too know if they take the taxpayer money out of their financial reports when they report their profits etc.!