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After a whole offseason of searching for a new Reasonably Priced Car for the BBC’s Top Gear, the Stig has spoken (not literally of course) and selected, well, a reasonably priced car: the Kia cee’d 2.

As has become Top Gear tradition, after seven series the old Reasonably Priced Car is retired (or in the case of the last one, crushed under a chimney) and replaced by a new lamb to the slaughter.

The £9995 ($17,300) Suzuki Liana was (ab)used for the first seven series around the 12-corner 2.82km Top Gear test track at Dunsfold Aerodrome, Surrey, between 2002 and 2005.

For series eight to 14 the Chevrolet Lacetti was punished by another 57 guests, with Jamiroquai’s Jay Kay beating off Kevin McCloud and Brian Johnson to top the board at 1:45.81.

And now for the 15th series – the first episode of which aired on BBC2 in the UK on Sunday night – the £13,930 cee’d 2 has been put through its paces by eight guests to get the new board rolling, with one guest’s time especially impressive.

The 1.6-litre manual cee’d produces 92kW of power and 153Nm of torque, and although it is capable of returning fuel consumption figures of 6.1 litres/100km combined and CO2 emissions of 146g/km, it is unlikely to match that on the show.

Some companies would be embarrassed by the Reasonably Priced Car title, but not Kia.

Kia Motors UK communications director, Stephen Kitson, said Kia was more than happy to comply when a white-helmeted mystery man requested it provide three identical red cars for the latest series of the show.

“The last time Top Gear paid us any attention I think they tried to build one of our cars out of washing machines – so this is quite a step forward in their understanding of just how Kia has changed over the last six years,” Mr Kitson said.

“The cee’d has become a strong player in the mid-sized family car market and just this year J.D.Power named it best small-medium car in their annual quality survey – so it should stand up well to anything the star guests can throw at it.”

  • Shak

    Well done to KIA. If the galaxies greatest driver wants the Cee’d, then there must be something going for it.

  • http://www.facebook.com/sammo.8191 Sam Moss

    This i30, sorry c’eed, is a good choice. Hyundai, (or is it Kia?), have done well to get the Stig on board!

    • Martin

      The Cee’d came first.

  • Steve

    Gee the English get ripped off with their new car prices.

    • Micky

      Completely agree – and what’s more, they get shafted on resale too, which suffers far worse than it does here. Of course, this is a good thing if you’re a buyer and after a near-new second hand car. But if you want the latest model you really lose out (same deal in New Zealand).

    • MisterTwo

      The ordinary stuff is more expensive in the UK but get to the top end of the market and they are much cheaper because there isn’t stamp duty or LCT. That is why BMWs, Audis and Mercs sell so well.

  • Chris

    Wow that Kia cee’d looks great! Kia should replace the Rio for the cee’d. It would certainly attract more sales.

  • http://www.facebook.com/profile.php?id=1435885244 Yani Hendriawan

    how’d you get the top gear test track?

  • Reasonable guy

    Given that it’s basically a Hyundai i30 with different clothes (and better looking as a result) it seems that for the first time Top Gear’s reasonably priced car is actually reasonable, not complete rubbish.

    I think the only reason we don’t get the Kia is because it’s built in Slovakia, which means it’s pegged to the Euro rather than the Korean Won.

    Having said that, the dollar now buys 70 Euro cents thanks to their current economic woes. Good as time as any for the importer to lock in some great prices.

    • Jabba the Hut

      We don’t get it because it competes with the Cerato. Not much point in it.

      • Reasonable guy

        Yeah, but the cee’d is much better car than the Cerato.

  • http://zzz.caradvice.com.au Fast news

    Topgear is a stupid show a real waist of time with guys that don’t have a clue how to drive a car and don’t know anything about a car .

    • Smithy

      Actaully you are right and wrong.

      It’s a great show if you want a bit of fun and a giggle.

      However if you’re using it as a source of any information, of the automotive kind, and then quote it on forums like this, then you are an idiot. Everything is scripted to the Nth degree.
      Hammond would be the last one to actually recommend that you take anything he says seriously!

      Sit back, relax and enjoy it for what it is – light entertainment, with an automotive slant.

    • Devil’s Advocate

      How do you waist(sic) time?

      Top Gear is first and foremost an entertainment show that just happens to have cars in it. It doesn’t pretend to be anything else but. If you want to watch a car show from the UK to find out about cars and also has hosts who know how to drive properly, watch Fifth Gear.


  • filippo

    My god! £13930 (AU$24318) is staggeringly expensive for a Kia!

  • Neil

    Was fantastic to see the Lacetti get a (very TG-style) send-off – anyone who’s already see the 1st ep will know what I’m on about.

  • Gary

    The fact is whoever run the show know car and car users so well that they make so many jokes about it, and everyone get it, enjoy it.

  • mikestang

    You have mislabeled the follow through on the map. Follow through is the right-hander leading up to the tire wall; you’ve labeled the tire wall left-hander.