2010 Peugeot 207 range gets $2000 price drop

By Tim Beissmann | June 17th, 2010

Peugeot Australia has announced a $2000 price reduction across the Peugeot 207 range, citing favourable currency conditions as the reason for the drop.

The new pricing structure applies to every model except the GTi three-door manual 1.6-litre turbo, which was discontinued in April and only remains in limited numbers in Australia.

The new 2010 Peugeot 207 pricing:

207 hatch

XR five-door manual 1.4-litre – $19,990
XR five-door automatic 1.6-litre – $23,490
XT five-door manual 1.6-litre – $23,990
XT five-door automatic 1.6-litre – $25,990
XT five-door manual 1.6-litre HDi – $26,990
GTi three-door manual 1.6-litre turbo – $33,490

207 Touring

Outdoor five-door Touring automatic 1.6-litre – $27,990
Outdoor five-door Touring manual 1.6-litre HDi – $28,990

207 Coupe-Cabriolet

CC two-door manual 1.6-litre – $33,490
CC two-door automatic 1.6-litre – $35,490
CC two-door manual 1.6-litre turbo – $37,990

Despite holding a commanding position at the top of the over-$25K Light segment in Australia (48 percent market share for the first five months of 2010), sales of the 207 have diminished recently – down 23 percent year-on-year in May to 69 units, and down 27 percent year-to-date to 330 units.

The shift in the market appears to have been sparked by the introduction of the Alfa Romeo MiTo to the segment, the little Italian slotting into third with an 18 percent market share behind the Fiat 500 at 20 percent.

Bimmerc

Favourable Currency Condition? Oz dollar slump heavily past month!
The truth is that 207 is not competitive against its rivals with that old price, such as new Polo or Fiesta are all cheaper and better.

Paul S

Eighteen months ago you needed two dollars to buy one euro, now you need less than 1.5 dollars!

James Cortez

You are right Paul. Look at the Euro vs Aussie dollar trend in the last few years and you will notice the Euro depreciates against the A$. Therefore European cars now should be cheaper in Australia but car manufacturers / dealers do not pass the favorable exchange rate and tehy keep the profit themselves.

http://www.facebook.com/sammo.8191 Sam Moss

It’s about time!!!

The fact that the base XR 1.4 petrol had a drive away price of over 24K was ridiculous, nobody was prepared to pay that much for a small, basic, French car, (it didn’t even have alloy wheels or iPod compatibility for God’s sake!!).

Peugeot Australia have finally remembered why the 206 was such a consistent seller in Australia – the base model started at under 20K, a much more accessible, desirable and competitive starting point for the range.

I’m a Peugeot fan, and it’s sad to hear that the GTi has been discontinued, it was the only variant in the range that had any sort of sporting appeal – but it was always going to be a hard sell given its near 38k drive away price. I’m in the market for a used GTI so I hope that there will be a few bargains out there in the coming months..

Peugeot, get your pricing right the first time, or you’ll run the risk of your vehicles becoming even more irrelevant in the Australian market than they already are.

go away

good for those of us with them. And with the new 308 GTi been slower than the 207 GTi just makes me smile. Used ones are fairly cheep, down too low 20′s, but get one with the glass roof, its much nicer, but they are harder to find.

http://www.nonstopcars.com/ Non Stop Cars

I think it fits the current standard of living, and it looks luxurious and easy to control.
Mish

Now same price as a i30 diesel

nickdl

For a 1.4 litre petrol…

Not to mention the Hyundai is far more reliable with more standard features.

Shak

pretty nifty little pug. It is costly, but it has a certain character to it……no?
filippo

I was interested in the 207 GTi but just couldn’t stomach the fact that it was fitted with those ridiculously over-sized racing seats. However it’s a shame to see that model go – the 207 looks so much better in 3-door than 5-door.
nickdl

Good job Greece! Keep dragging the Euro down so that more appealing European manufacturers drop their prices as well!
Mythfrances

I cant see this car selling well. Another $2000 reduction will do it.