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by Tim Beissmann

Peugeot Australia has announced a $2000 price reduction across the Peugeot 207 range, citing favourable currency conditions as the reason for the drop.

The new pricing structure applies to every model except the GTi three-door manual 1.6-litre turbo, which was discontinued in April and only remains in limited numbers in Australia.

The new 2010 Peugeot 207 pricing:

207 hatch

  • XR five-door manual 1.4-litre – $19,990
  • XR five-door automatic 1.6-litre – $23,490
  • XT five-door manual 1.6-litre – $23,990
  • XT five-door automatic 1.6-litre – $25,990
  • XT five-door manual 1.6-litre HDi – $26,990
  • GTi three-door manual 1.6-litre turbo – $33,490

207 Touring

  • Outdoor five-door Touring automatic 1.6-litre – $27,990
  • Outdoor five-door Touring manual 1.6-litre HDi – $28,990

207 Coupe-Cabriolet

  • CC two-door manual 1.6-litre – $33,490
  • CC two-door automatic 1.6-litre – $35,490
  • CC two-door manual 1.6-litre turbo – $37,990

Despite holding a commanding position at the top of the over-$25K Light segment in Australia (48 percent market share for the first five months of 2010), sales of the 207 have diminished recently – down 23 percent year-on-year in May to 69 units, and down 27 percent year-to-date to 330 units.

The shift in the market appears to have been sparked by the introduction of the Alfa Romeo MiTo to the segment, the little Italian slotting into third with an 18 percent market share behind the Fiat 500 at 20 percent.




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