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by Tim Beissmann

Dodge is determined to send the current-generation Dodge Viper off with a bang, and has today revealed the latest of its special edition models built for its final year of production.

As a part of the company’s Dealer Exclusive Program, 50 dealers that sold sufficient Viper volume have been given the opportunity to design their own 2010 Viper SRT10 that they believe best represents their customers.

The image above shows three of these vehicles: the Woodhouse Dodge, Blair, Nebraska, ACR Roadster featuring a race yellow clear coat exterior and yellow driver’s stripe; the Tomball Dodge, Tomball, Texas, Reverse ACR with reverse colour combination of the special edition snakeskin green; and the Roanoke Dodge, Roanoke, Illinois, Black Coupe with plum crazy dual racing stripes.

The program emphasises the 7000+ visual combinations Viper customers can order for their vehicles.

Production of the current-generation 450kW/760Nm V10-powered halo car will end this year, with a number of special edition models planned.

Dodge began accepting orders for the Viper SRT10 “Final Edition” models in February, with these 50 cars to be the last fourth-generation Vipers ever produced. The run will include 20 coupes, 18 roadsters and 12 ACRs.

Dodge President and CEO, Ralph Gilles, last year said that a new car would arrive in 2012 to replace the Viper, but little is known about this vehicle, including whether it will continue to carry the highly successful Viper name.




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