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by Chris Anderson-Peters

Jaguar & Land Rover sales continue to improve with global unit sales of the two British brands growing 61 percent in April, a far cry from the same time last year.

Tata Motors (owner of both brand) revealed total sales for Jaguar & Land Rover worldwide in April were 17,909, with sales for Jaguar 3,559 during the same period.

Jaguar XF sales were up 23 per cent whilst Land Rover sales soared by a massive 89 percent to 14,350.

The revival of sales comes on the back of a luxury car sales plunge that hit Jaguar & Land Rover hard last year due to the GFC.

The company’s revival is largely due to consumer demand for the updated Discovery (the LR3 in USA) and Range Rover Sport.

The new found success of the company could also be credited to former General Motors Europe President Carl-Peter Forster and former BMW executive Ralf Speth who were named earlier this year as Tata Motors CEO and JLR CEO respectively.

Despite the sales revival, the company will continue to go ahead with plans to shut down one of three UK plants.

The strong Australia dollar has seen Jaguar and Landrover sales continue to perform well locally.

Source: Automotive News




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