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by Chris Anderson-Peters

Mercedes-Benz Australia is currently experiencing a boom with sales up 37 per cent in April.

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing at the Mercedes-Benz Cars, credits the success to Mercedes’ strong sales development plan to boost sales.

“We are very satisfied with our sales development in April. Our products are very popular with customers and we grew at a double-digit rate in nearly all markets. It’s a great start into the second quarter during which we plan to substantially boost sales. In line with Mercedes sales development plan, our incoming orders have increased significantly as well. That is particularly due to the high demand in China and the U.S. and the great success of the E- and S-Class.”

The Chinese market continues to be one of Mercedes’ main growth drivers. At 11,300 units (April 2009: 5,600), Mercedes-Benz posted a new sales record in the country and again doubled the number of its deliveries.

The positive trend of the past several months has also continued in the U.S., where sales have risen by 21 percent to 17,600 units (April 2009: 14,600).

High growth rates were also recorded in the UK (up 12 percent), Belgium (up 14 percent) and Austria (up 27 percent).




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