Car Advice

New vehicle sales analysis – April 2010

By Tim Beissmann |

The second-highest April result on record has pushed new vehicle sales figures more than 20 percent ahead of the same time last year and has kept Australia within striking distance of the magic million mark.

Official VFACTS data released by the Federal Chamber of Automotive Industries (FCAI) shows that 81,401 passenger cars, SUVs and commercial vehicles were sold in April, up 27.3 percent (17,436 vehicles) on the same month in 2009.

The Toyota Hilux dethroned the Commodore as the highest selling new vehicle, recording 3419 sales (1271 Hilux 4×2 and 2148 Hilux 4×4) compared to the Holden’s 3165.

The Mazda3 was the only other vehicle to break 3000, with the Corolla and the Falcon making up the top five.

Top 10 sales by model:

  1. Toyota Hilux – 3419
  2. Holden Commodore – 3165
  3. Mazda3 – 3079
  4. Toyota Corolla – 2829
  5. Ford Falcon – 2763
  6. Holden Cruze – 2514
  7. Hyundai i30 – 2483
  8. Hyundai Getz – 2192
  9. Mitsubishi Lancer – 1912
  10. Toyota Yaris – 1799

Toyota maintained its dominant position as the highest selling new vehicle brand with a 20.5 percent of the market ahead of Holden (12.2 percent) and Ford (10.1 percent).

Top 10 sales by marque:

  1. Toyota – 16,697
  2. Holden – 9964
  3. Ford – 8192
  4. Mazda – 6805
  5. Hyundai – 6725
  6. Mitsubishi – 4805
  7. Nissan – 4660
  8. Subaru – 3216
  9. Honda – 3063
  10. Volkswagen – 2846

Full sales figures and segment winners can he seen here.

FCAI Chief Executive, Andrew McKellar, said the strong result across a broad range of vehicle segments was an encouraging sign of healthy competition but stressed that the Australian automotive industry still faced significant challenges.

“It has to be expected that recent interest rate increases will have some dampening effect on demand over coming months.

“However, the industry is hopeful that interest rates must now be at a level where further increases will be more difficult to justify,” Mr McKellar said.

SUVs are leading the charge over last year’s results, with 18,067 April sales 38 percent above the same month last year. Passenger cars also performed solidly, their 47,156 units more than 10,000 ahead of April 2009.

The most improved segment was the People Movers which was up 51.5 percent for April (1159 vs 765) and is 38.4 percent ahead of 2009 year-to-date (4199 vs 3035).

The Kia Carnival continues to lead the way with 1164 sales after the first four months, however, the Hyundai iMax is the bolter of the pack. The Hyundai pipped the Kia for volume in April (277 vs 257), taking its year-to-date sales increase to an impressive 268 percent.

Medium SUVs are also up 39.7 percent for the first four months of 2009 on the back of strengthening sales of the Hyundai Santa Fe, Kia Sorento, Toyota Prado and Holden Captiva.

Light and small cars continue to dominate passenger sales, accounting for 64 percent of the market.

A bumper April for the Getz pushed it ahead of the Yaris into the light car lead for the year to date (7672 vs 7378), while the Mazda3 stretched its lead in the small car segment, holding a 17.5 percent market share for the first four months.

The Camry Hybrid had another solid month (396), finishing fourth in the sub-$60,000 medium segment behind the standard Camry (1434), Mazda6 (736) and the Subaru Liberty (547).

Ford sold more locally manufactured vehicles than Holden and Toyota (4642 vs 4139 vs 2854), but Holden still holds the lead year to date with 18,916 units (up 12.7 percent on 2009) compared with Ford’s 16,694 (up 17.1 percent) and Toyota’s 10,954 (up 22.8 percent).

The largest proportion of our vehicles came from Japan (28,355), followed by Korea (13,607, up 76.4 percent on April 2009) and Thailand (12,392).


 
  • Trout

    More Corolla’s, i30’s and Cruze’s sold than superior Lancer, i don’t get it??

    Shows the power of advertising, change your media agent MLA!!

  • Valet Dabess

    the hilux is #1. i don’t think vw is going to like this. and i can’t believe hyundai getz is up so high. i’ve driven one and they’re ugly and so in the interior and when i floored it the steeringwheel shook

  • ABMPSV

    Just like in USA No 1 seller is Ford pick up truck. I really would like to see private sales. What people really buy with they hard earned money. Maybe top 10 would look completely different!

    • cfc

      Oh you’d be surprised how many people in the deep south buy ‘em!

  • http://ozmpsclub.com ozmpsclub

    The Govo/fleet sales percentage is amazing….but a breakdown between fleet and private sales would be interesting….

  • Mr Brooksy

    The local manufactured vehicles is a VERY interesting section! I’d like to know exactly which vehicles are built here from the top 3. Obviously Commodore, Falcon, Territory and the three Camry’s. But what else, makes up those numbers?! Cause take Ford for eg, Falcon and Territory don’t add up to this months number.

    • Troy

      Yes they do. You need to include Falcon Ute, which is counted seperately.

      Funny thing is Falcon SEDAN contunues to do very well, number wise, compared to Commodore SEDAN.

      • Simon

        Cos it’s a better car and people are starting to realise it.
        People are also getting over the con that Holden is somehow more Australian.

        • http://Pagini Luv Local

          What con?

          Ford smashed Holden from 1982 – 1988 with the XD, XE & XF Falcon.

          Ford then shoot themselves in the foot with the EA, can anyone remember the 3.2L six with an electronic carby & a 3 speed auto? The EA’s build quality was poor, computer problems, poor paint quality and front suspension alignment problems

          Oh, it doesn’t stop there, they then release the AU. Ford have a history of poor product releases. As good as the FG is, it takes time to rebuild condsumer confidence.

          • RD

            I thought the VL outsold the XF in some months of ’87? But you’re right, VH to VK were dark days indeed for GMH. VL started to turn the tide a bit (who could forget the impressive VL Turbo), but it was the ‘wide body’ VN that really saved GMH from going under. The AU Falcon was Ford’s second ‘shot in the foot’, something it never really recovered from in terms of sales. In fact, when was the last time that the Falcon was the number 2 best seller?

  • OzBlogger

    Can’t believe these many Holden Cruze have been sold YTD.
    Car has good features for the price , but it has the worst automatic transmission ever. How can people even drive & not complain about a footrest !

    Clever marketing from Holden though, selling the Korean Car by cleverly hiding it under the Holden “yes we’ve made it” badge !

  • http://Pagini Luv Local

    You are correct the VL did out sell the XF at times, it also had more private buyers.

    Re Falcon top 2, I believe the sales charts are misleading. If you add the ute sales the Falcon comes in at number 2.

    The top 10 models in the country for April 2010
    •Holden Commodore: 3165 sales (plus Commodore ute sales of 812) total: 3977 sales
    •Ford Falcon: 2763 sales (plus 794 Falcon ute sales) total: 3557 sales
    •Toyota HiLux: 2148 sales 4X4 (plus 1271 sales of 4X2) total: 3419 sales
    •Mazda3: 3079 sales
    •Toyota Corolla: 2829 sales
    •Holden Cruze: 2514 sales
    •Hyundai i30: 2483 sales
    •Hyundai Getz: 2192 sales
    •Mitsubishi Lancer: 1912 sales
    •Toyota Camry: 1434 sales (plus 396 Hybrid sales) total: 1830 sales