BMW looking to add a fourth brand?
September 27, 2007 by Alborz Fallah
The Frankfurter Allgemeine Zeitung newspaper (Germany) reported today that BMW CEO Norbert Reithofer has suggested the company may add a forth brand to the BMW group.
BMW which reported a $5.1 billion (USD) pretax profit in 2006 already owns small-car manufacturer Mini and ultra-luxury maker Rolls-Royce.
It seems the company is looking at rounding out its current portfolio with an eye on the medium/lower-segment of the market.
Although the report has not been confirmed by BMW, it is possible the German manufacturer is using the partnership between Volkswagen, Audi and Porsche as a blueprint.
Swedish citizens can breath easy, the report has already ruled out Volvo as a potential candidate.
Print it: 
I wonder what they could buy that would enhance their current range of vehicles?
Nothing comes to mind.
Did BM not buy Aston Martin in the end ? Ford still owns it?
Cool looking building!
Lower end of the market,how low?
I guess a Volkswagen equivalent would be a good comparison Bavarian, although we’ll have to wait and see, it’s possible that BMW are thinking completely differently.
My guess is they will be looking in Asia, purely because that’s a giant market. VW is already there, leaving BMW behind.
But what? Can’t possibly be the 0 star Chinese cars, can’t be Hyundai/Kia. Suzuki is bigger and better than most people know, and could conceivably fit in the BMW family without too much change, but are they for sale? I suppose every business is, when the price is right.
No prodrive brought aston martin
The same Prodrive that owns 49% of FPV? Thanks Falcon for the info.
I think you might find that BMW are considering ‘Triumph’ which, I believe, is a brand they already own…