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BMW looking to add a fourth brand?

By Alborz Fallah |

BMW HeadquartersThe Frankfurter Allgemeine Zeitung newspaper (Germany) reported today that BMW CEO Norbert Reithofer has suggested the company may add a forth brand to the BMW group.

BMW which reported a $5.1 billion (USD) pretax profit in 2006 already owns small-car manufacturer Mini and ultra-luxury maker Rolls-Royce.

It seems the company is looking at rounding out its current portfolio with an eye on the medium/lower-segment of the market.

Although the report has not been confirmed by BMW, it is possible the German manufacturer is using the partnership between Volkswagen, Audi and Porsche as a blueprint.

Swedish citizens can breath easy, the report has already ruled out Volvo as a potential candidate.

More on this soon…


 

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  • Reckless1

    I wonder what they could buy that would enhance their current range of vehicles?

    Nothing comes to mind.

  • Bavarian Missile

    Did BM not buy Aston Martin in the end ? Ford still owns it?

    Cool looking building!

    Lower end of the market,how low?

  • http://www.caradvice.com.au/ alborz

    I guess a Volkswagen equivalent would be a good comparison Bavarian, although we’ll have to wait and see, it’s possible that BMW are thinking completely differently.

  • Reckless1

    My guess is they will be looking in Asia, purely because that’s a giant market. VW is already there, leaving BMW behind.

    But what? Can’t possibly be the 0 star Chinese cars, can’t be Hyundai/Kia. Suzuki is bigger and better than most people know, and could conceivably fit in the BMW family without too much change, but are they for sale? I suppose every business is, when the price is right.

  • falcon

    No prodrive brought aston martin

  • Bavarian Missile

    The same Prodrive that owns 49% of FPV? Thanks Falcon for the info.

  • Nick

    I think you might find that BMW are considering ‘Triumph’ which, I believe, is a brand they already own…