BMW looking to add a fourth brand?

27 Sep, 2007 7 Comments

The Frankfurter Allgemeine Zeitung newspaper (Germany) reported today that BMW CEO Norbert Reithofer has suggested the company may add a forth brand to the BMW group.

BMW which reported a $5.1 billion (USD) pretax profit in 2006 already owns small-car manufacturer Mini and ultra-luxury maker Rolls-Royce.

It seems the company is looking at rounding out its current portfolio with an eye on the medium/lower-segment of the market.

Although the report has not been confirmed by BMW, it is possible the German manufacturer is using the partnership between Volkswagen, Audi and Porsche as a blueprint.

Swedish citizens can breath easy, the report has already ruled out Volvo as a potential candidate.

More on this soon…

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7 Responses to “BMW looking to add a fourth brand?”

Reckless1 Says:
September 27th, 2007 at 10:44 pm
I wonder what they could buy that would enhance their current range of vehicles?

Nothing comes to mind.
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Bavarian Missile Says:
September 28th, 2007 at 12:10 am
Did BM not buy Aston Martin in the end ? Ford still owns it?

Cool looking building!

Lower end of the market,how low?
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alborz Says:
September 28th, 2007 at 12:35 am
I guess a Volkswagen equivalent would be a good comparison Bavarian, although we’ll have to wait and see, it’s possible that BMW are thinking completely differently.
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Reckless1 Says:
September 28th, 2007 at 8:18 am
My guess is they will be looking in Asia, purely because that’s a giant market. VW is already there, leaving BMW behind.

But what? Can’t possibly be the 0 star Chinese cars, can’t be Hyundai/Kia. Suzuki is bigger and better than most people know, and could conceivably fit in the BMW family without too much change, but are they for sale? I suppose every business is, when the price is right.
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falcon Says:
September 28th, 2007 at 9:05 am
No prodrive brought aston martin
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Bavarian Missile Says:
September 28th, 2007 at 9:19 am
The same Prodrive that owns 49% of FPV? Thanks Falcon for the info.
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Nick Says:
September 28th, 2007 at 1:07 pm
I think you might find that BMW are considering ‘Triumph’ which, I believe, is a brand they already own…
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