BMW 330d Convertible Review & Road Test

By Karl Peskett  |  May 27th, 2010
      15 Comments

Open top motoring at its best

Model Tested:

  • 2010 BMW 330d Convertible; 3.0-litre, six cylinder, diesel; six-speed automatic; two door convertible: $107,700*

Options:

  • Metallic Paint $1840; Navigation System Professional $1,600; TV Function $2,249; Voice Recognition System $700

plus.jpg Best diesel engine on sale today, involving steering and dynamics, fuel consumption, quality
minus.jpg Compromised boot space

CarAdvice Rating: rating11.gifrating11.gifrating11.gifrating11.gifrating_half.GIF

Words: Karl Peskett Pics: www.OzCarSightings.com

Australians are finally coming around to the diesel revolution. We’re realising that the relaxed, torquey nature of compression ignition sits well with not just our speed limits and driving styles, but also our hip pockets.

But does it work in a convertible? Many car companies have hedged their bets, and are now releasing diesel drop-tops. BMW’s 330d on test this week proves that the two can merge to create a stunning combination. Indeed, once you’ve driven it, you may not ever look at the petrol model 3 Series Convertibles.

If you are looking to the blue-and-white propeller, then chances are you’re after a four seater convertible which actually has rear leg space and driver involvement. After all, it’s a step up from its competitors: the Lexus IS250C looks decided awkward with the roof up, the Mercedes-Benz E-Class Cabriolet is a soft-top, as is Audi’s A5 Cabriolet, both of which don’t give the ultimate driving involvement that the 330d offers. Then there’s the Volvo C70, which is a great looking car, but it’s front wheel drive and overall it is a bit soft; certainly you can’t punt it like you can the Beemer.

But there’s something else that the BMW offers; the Efficient Dynamics program means fuel use stays low, but driving fun stays high. The catalyst for ensuring these two criteria were met was the turbo-charged, 3-litre, six-cylinder diesel engine under the bonnet.

You can’t help but be impressed by this engine. It’s almost inconceivable that a few years ago we’d be calling a diesel engine a sweet, free-revving unit, but here we are – and we’re saying it. Plenty of torque is almost expected; it is an oil-burner after all, but it’s the colossal amount that makes your eyes pop. At 520 Newton-metres, it makes the 330d feel like it’s a big, lazy V8, and even though the on-paper specs tell us that it peaks from 1750rpm, it comes in extremely strong at a tick over 1200rpm, meaning effortless surge.

Power is also intoxicatingly impressive, with 180kW happening right at the top end, meaning there’s no letup in acceleration. Ever. Well, that is until you hit the speed limiter at 250km/h, but we’re not going to be doing that in Australia, are we? Let’s just remind ourselves of that power figure again. One-hundred-and-eighty-kilowatts. From a three litre diesel. The 0-100km/h sprint in just 6.5 seconds tells the tale, but rolling acceleration is the most impressive; you’ll be slowing down, just to overtake something and feel that tidal-wave of torque shove you in the back.

And despite thoroughly enjoying ourselves behind the wheel (read: hammering it on occasion…well, actually, quite a lot) fuel consumption refused to go above 8.1-litres/100km. Staggering.

And the sound. We mustn’t forget the sound. Because it’s a straight six-cylinder, it has a naturally throaty characteristic, but this engine growls with a purpose and never disappoints with the results. The already proven six-speed automatic also needs no introduction, however it must be said that it contrasts with its application in the 730d we tested a few months ago.

In the 7 Series, the sports mode didn’t quite work due to its tendency to hold onto the gears for a bit too long, causing the engine to sit against its redline, slowing performance. However the 330d has the right idea. Drive shifts often, smooth and early, whereas Sports allows for snappy changes (perfect for a diesel) and they happen right at the top end as soon as redline is reached. It also downshifts exactly when you would and is never, ever caught out in the wrong gear. This helps to keep the turbo spooled and you’ve got instant throttle response with zero lag. In short, this is one brilliant drivetrain.

The rest of the car doesn’t disappoint either. Steering is something BMW excels at, and if you can find a more involving and engaging convertible for this price, we’d like to know about it. There’s instant reactivity and truckloads of feel, with a turn-in so sharp you’d be forgiven for thinking you were behind the wheel of something five times the price.

Braking is also assured, with no snatchiness, just good pedal feel and travel. The suspension isn’t half bad, either. It sits on the firm end of the scale, but there’s enough speedy compliance so you don’t feel like your kidneys are being punched, while crash is nowhere to be found. It’s sporty but comfortable enough to live with day to day. It shows in the handling, too, with plenty of grip yet a smidge of body-roll to alert you to the fact it’s not an M3. But if you feel like punting it, the 330d is still extremely rewarding.

At the same time, it’s very accomodating toward passengers. The front seats are typical BMW; good support, enough bolstering without looking like Recaros, and plenty of adjustment. It’s the rear seats which offer the greatest surprise, however.

Most four seat convertibles tend to skip out on rear seat room, with the extra pews offered as an afterthought. BMW’s 3 Series convertible has more space than just about all its rivals, despite the fact that it has a folding hard-top which doesn’t collapse as compactly as a soft-top.

Obviously there’s not as much room as in a 3 Series sedan, but mid-sized adults wouldn’t complain too loudly. Head and knee room is fine, wind buffetting is nothing major but foot room is a little cramped. One nice touch involves the headrests on the front seats electrically retracting to allow entry and egress to be easier once the seat is folded forward and moved frontward. If you wanted to take the kids away on a trip for the weekend, then the only problem with the roof sunk is the boot space.

A folding hard-top is always going to chew into your useable room, so a laptop and small soft bag will be the only things you can fit in. With the roof up and in place, there’s plenty of space, but the shape around the metal struts, luggage cover hinges and latches can make packing a little awkward – par for the course in convertibles. Some more storage space inside the cabin would be nice, too.

That it echoes the rest of the 3 Series range in quality is no surprise. There are no ill-fitting plastics, panel gaps are even and even in operation the folding roof is extremely quiet, say compared to the IS 250C. There’s a beautiful high-resolution screen for the SatNav, and whatever you do, option the voice recognition – it makes inputting your destination an on-the-go affair.

Put simply, you’re getting your money’s worth.There’s even nice touches like faint strip lighting nestled into the door trims which casts a warm glow from the front to back at night. BMW’s headlights also deserve praise, especially on country drives when their depth, spread and brightness mean excellent visibility.

But you’re also getting something unique. This is the only four-seat, rear-wheel-drive, six-cylinder diesel, metal-r0ofed convertible on the market in Australia right now. Breaking it down, it means you get an involving drive, space for passengers, security when the roof is up and a Coupe-like body, access to the elements when the roof is down, and awesome fuel consumption – all from the one car. As a buyer, there’s not many more boxes you could want ticked.

The 330d Convertible truly is open-top motoring at its best.

Ratings:

CarAdvice Overall Rating:rating11.gifrating11.gifrating11.gifrating11.gifrating_half.GIF
How does it Drive: rating11.gifrating11.gifrating11.gifrating11.gifrating_half.GIF
How does it Look: rating11.gifrating11.gifrating11.gifrating11.gif
How does it Go:rating11.gifrating11.gifrating11.gifrating11.gifrating_half.GIF

Road Test the Rivals:

Specifications:

  • Engine: 3.0-litre, six cylinder
  • Power: 180kW @ 4000rpm
  • Torque: 520Nm @ 1750-3000rpm
  • Induction: Turbocharged, direct injection
  • Transmission: Six-speed automatic
  • Driven Wheels: Rear
  • Brakes: Discs Front and Rear
  • Top Speed: 250km/h limited
  • 0-100km/h: 6.5 seconds
  • CO2 Emissions: 170g/km
  • Fuel Consumption: (ADR) 6.4L/100km
  • Fuel Consumption: (As Tested) 8.1L/100km
  • Fuel Tank Capacity: 61 litres
  • Fuel Type: Diesel
  • ANCAP Rating: Five stars
  • Airbags: Front & Side
  • Safety: Rollover pop up hoops, ESC with Traction Control, ABS with CBC, EBA & EBD
  • Spare Wheel: None
  • Suspension: Strut (F) / Multi-link (R)
  • Tow Capacity: 750kg unbraked, 1800kg braked
  • Turning Circle: 11.0m
  • Warranty: 3 years/unlimited
  • Weight: 1765kg
  • Wheels: 18-inch alloy

*Pricing is a guide as recommended to us by the manufacturer and does not include dealer delivery, on-road or statutory charges.

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Comments

15 Responses to “BMW 330d Convertible Review & Road Test”
  1. +3 Vote -1 Vote +1I have Amnesia but luckily I don't have amnesia
    says:

    Holden needs a diesel like this in the commodore . Better fuel economy than the sidi 3.0 and 520 nm. Awesome

    • +1 Vote -1 Vote +1Shak
      says:

      They were testing a mule with the 3.0 from BMW a while back, and also one from VM Motori, but then it mysteriously disappeared.

  2. Vote -1 Vote +1Fenno
    says:

    great photos, Great review.
    How does it stack up against an EOS (is it worth the extra
    Dough?)?

    • +3 Vote -1 Vote +1Sumodog
      says:

      My wife drives diesel Eos and it is a great touring car , effortless and it does exude quality (especially with individual pack).
      330d would be in a different class alltogether- rwd , lot more performance and you can buy at least two Eoses for on 330 ;-)

    • +3 Vote -1 Vote +1Karl Peskett
      says:

      Hey Fenno, you’re talking two completely different markets.

      While no-one is going to argue the EOS is brilliant value for money, the 330d is twice the price, and as far as performance goes, it’s twice the car.

  3. +2 Vote -1 Vote +1Damian
    says:

    A pretty good review, but for one fatal flaw. Peskett remarks that the 330d has the “best diesel engine on sale today”. Obviously, the new 3.0L twin turbo diesel in the Jaguar XF has been ignored. It puts out 202kw and 600nm or torque, as opposed to the 330d’s 180kw and 520nm.

    • +2 Vote -1 Vote +1Karl Peskett
      says:

      Damian, thanks for your comment.

      I’d disagree with you, having driven both. Yes, the XF motor is excellent, but it’s bettered by the BMW motor, as the Beemer’s engine is more free-spinning, feels a lot stronger throughout the rev range and sounds much nicer, both inside and outside.

      There’s no doubt the on-paper figures for the Jag’s engine are better, but in practise, the BMW wins.

    • +2 Vote -1 Vote +1Devil666
      says:

      Damian, I’m going to disagree with you as well. You cannot compare this diesel to the JLR unit, for deep within the BMW range you will find the ’35d tag. Attached to such cars as the X6, X5 xDrive 35sd and 335d (europe only I believe), BMW has the twin turbo diesel powerplant to best the JLR offering both on paper and in drivability.

      210 kW and 580NM and a sizeable torque curve will reinforce this point. The 3.0 JLR unit is a monumental upgrade from that anaemic old 2.7 litre job, but in this war at least, the Germans have won.

      Give in to German engineering.

  4. -1 Vote -1 Vote +1Devil666
    says:

    As the owner of the late CLK cabrio, Benz has always had the upper hand with rear legroom. It’s about time the 3 series caught up, and I wouldn’t be surprised to see the E Class cabrio best BMW again.

    Furthermore, surely it is a contradiction to call out the Audi and Benz on soft tops when you immediately contrast their driving dynamics as not up to scratch? Admittedly I haven’t driven the new E, but the 335 was a heavy beast. Not to mention having that big heavy roof either over your head or hanging over the arse end of the car is terrible for the centre of gravity in both cases. This doesn’t smell right, and I’m not going to eat it.

    • +2 Vote -1 Vote +1Karl Peskett
      says:

      Devil666, the only way you sound like you’ll be convinced is to test drive them all. Steering feel on the Audi and Benz is numb – and that’s being kind.

      Once you’ve done a test drive on them, please come back to me and let me know if you still disagree with me.

  5. +2 Vote -1 Vote +1The Realist
    says:

    Great car – and eligible for the recent $75K LCT threshold too… ;-)

  6. +3 Vote -1 Vote +1Tony
    says:

    As a long time Mercedes owner, I’d say BMW have always had it over Mercedes and Audi as far as driving dynamics go.

    You are deluding yourself if you think the Mercedes E coupes and Audi S coupes drive better than the BMW 3.

  7. -1 Vote -1 Vote +1ADLover
    says:

    Looks good, too good.
    CA please provide video review like this car, or any diesel cars.

  8. +1 Vote -1 Vote +1nickdl
    says:

    How does this compare with the 335i? That’s a brilliant engine as well.

  9. Vote -1 Vote +1vehicle check
    says:

    Finally I have found what I am looking for. I am a great fan of new cars. Any more cool information? Than you for posting: D

    Thank you.

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