Hummer officially shuttered as GM receive no viable bids for off-road brand | CarAdvice

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Hummer officially shuttered as GM receive no viable bids for off-road brand

By Matt Brogan |
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It’s official: General Motors has today announced it will shutter its Hummer brand following the collapse of sales talks with China’s Sichuan Tengzhong Heavy Industrial Machinery.

GM’s Director of Network Support, Jim Bunnell made the announcement to the brand’s 153 US dealers today, saying that although GM is still open to other offers for its premium off-road division, it has yet to receive any viable bids.

Hummer, which has been up for sale since 2007, is the third brand closure for GM in recent times with Saturn and Pontiac also going the way of the dodo.

GM also sold its Swedish premium vehicle manufacturer Saab to Dutch-based Spyker Cars earlier this year.

General Motors will offer zero per cent finance over 72 months to US customers wishing to buy one of the 2200 remaining Hummers in inventory. It will also offer a $4000 discount on all 2010 plated models, $5000 on 2009 plated H3T models and $6000 on 2009 built H2 and H3 models.

Hummer’s CEO, Jim Taylor will retire, effective immediately.

CarAdvice has approached Holden Australia, the local representative for Hummer, for comment on what the end of the brand means for local dealers and existing customers. We will update this post as soon as we know more.


 

  • Carter3310

    RIP Hummer.

  • D

    The 0% finance is a good offer

  • Dave

    End of an era.
    Looks and goes better than most SUV’s on the Market.
    Such a big impact in a short time.

    • Baddass

      Oh please. Have you ever driven one of the behemoths? If you had, you’d know about the coarse 5-cylinder, horrible plastics, and NO visibility. I don’t feel bad about Hummer going, I just wished it had happened earlier.

  • Valet Dabess

    i wanted a h2 when i was in high school. gonna be a little sad to see it go

    • Tomas79

      H2 is purely a poser vehicle, nothing special offroad…

    • Valet Dabess

      i wanted to put 26′s on it and tv screens and speakers and subs everywhere

  • TheFrugalOne

    Why did the Chinese Goverenment say NO to a approved and financed Hummer Co.buyer?

    Who will now supply the US Military?

    Goodbye backup, goodbye resale, everything GM touches turns to *hi*?

    They where junk inside and only looked good [just]

    • Tomas79

      The GM brand hummer never supplied the u.s military!!

    • yowie

      Chinese Government didn’t approve the purchase, because the buyer has never submit the application.

      That buying company just bluffed to the market, and hoped someone would finance the purchase. The reality was, no bank wanted to support them, they had to set up their own fund raising company, which failed to raise enough money. So there you go, hot bluff and gone!

  • Deco

    GM has such a good chance to dominate the world wide premium market with Cadillac, Saab and Hummer; but alas, one is dead, the other sold and the final one struggling for marketshare in ONE country.

  • Wayne Kerr

    Who gives a shiz ?

    100% of fast car enthusiasts don’t give a shiz
    100% of economy car buyers who don’t give a shiz about cars in general don’t give a shiz
    95% of SUV enthusiasts don’t want something this vulgar and thus don’t give a shiz

    Enough said.

  • Pauly

    haha, about time. GM kept on persisting to make huge, fuel hungry cars. While the rest of the world relised that you cant sustain a business on this alone. Yet GM just kept going forward with the Hummer.

    We all saw the writing on the wall along time ago for Hummer. Shame they couldnt see it too.

  • Dave Soda

    The American Armed Forces versions will still be built by Hummer the Road going ie H2s etc will be wound up. No great loss really outdated impractical and typical of American cars crap quality!

    • DGS

      Weren’t the ones sold here made in South Africa?

  • Sam 300TD

    ARB should buy it. They could make it better in lots of ways. Plus (for the part they cant do) they could get new engines and transmissions supplied by a floundering Ford Australia. We could turn this Brand and these not-fully-thought-though vehicles into something great. Think next 50 years, not next 5 years. We could generate heaps and heaps of jobs. Plus, servicing the American fleet and making parts. Who is gonna do that? Hummer is a strong brand with a vastly improvable product, the perfect type of company to take over. Cmon ARB where are you? Surely its worth a look?

  • UMWAHT

    why the hell couldn’t they create a decent engine for the hummer? a crappy engine with not enough power and torque on a monster like H2?

    i really like the looks though. if i had the money i would buy a H2 and stick a BMW X5 diesel engine in there or something

  • Car Guy

    To bad GM wasnt shuttered as well…….would have done the world a big favour!!!!

  • Karl

    Finally!
    That thing was a crime against engineering.

  • noj

    I wonder when GM will put Holden up for sale?

    • Kiwi 1

      Who would buy Holden to get a range of rebadged Daewoos and an old tech pushrod V8, an out of date Aussie chassis and interior design, and a V6 that may one day be OK!!
      It would be a tough sale, or then again, GM may give it away!

      • Shak

        How is the Chassis out of date, and the interior is modern and up to date, its just slightly lacking in quality. And a few of those Daewoo’s are actually cars built for the whole world(Captiva, Cruze) And their sales say otherwise. And the SIDI V6 is top notch, just as Good as the L6 in the Falcon. Why would GM give Holden away when they are making such good cars and export to every continent on earth.

    • Bent 8 Brigade

      ford fanboys posturing on an internet forum
      Commodore 4600 domestic sales last month, Falcon 2500 says it all really
      Why the hell would GM want to offload Holden…please enlighten us oh internet automotive gods of wisdom

      • Robin Graves

        Umm, because it loses money? The SIDI is a lemon just like the rest of the antiquated rubbish GM make. Top notch maybe for a one-eyed Holden lover. Caviar for Bogans.

  • moose

    the hummer brand never supplied hmmwv to the US armed forces “or israel etc” that was AM general “who built the h1″ hese the HUUUGEEEEE difference between the h1 hummers and h2……..this was bound to happen. no worries. take a trip to the states if you want to see plenty of vulga h2′s still cruising around.

    the h1 was an extremely awsome peice of kit.. it stoped production years ago now.

  • Hsan

    The military HMMWV (Hum-vee) was built by AM General. The commercial Hummer brand was GM with Hummer H1 and H2 production subcontracted to AM General. The H3 is on the same platform as the Chev Colorado, considered a small pickup truck in the USA. H3 RHD versions were made by GM in South Africa, some had 5-cylinder engines with relatively good fuel economy. They are extremely competent in the rough. With the general ignorance like shown on this forum, the tree-huggers gathering in circles at the very mention of Hummer and a motoring press who just had to reference the ‘gas-guzzling’ H1 in every H2 and H3 review, it’s no wonder the brand failed… it had become a marketing nightmare.