Car Advice

Geely, Ford deal complete says Volvo

By Matt Brogan |

China’s largest privately operated vehicle manufacturer, Zhejiang Geely Holding Group, has agreed to acquire Volvo from Ford Motor Company for USD$1.8 billion (AUD$1.97), a Volvo spokesperson said overnight.

The deal, which both Geely and Ford hope to finalise by Q3 this year, ends a process that began with Geely being named the preferred bidder for the Swedish brand back in October of last year.

The sale of Volvo will be the biggest acquisition of a foreign auto asset yet for a Chinese firm, and represents the last in Ford’s Premier Automotive Group, which had also included Aston Martin, Jaguar and Land Rover.

Ford, who will continue supply powertrains, stamping and other selected components to Volvo after the sale, purchased Volvo back in 1999 for USD$6.5 billion (AUD$7.13 billion). The sale will free up cash for Ford allowing it to better focus on its core brand.

Geely chairman, Mr Li Shufu, has previously stated that Volvo will remain a separate company with its own, Swedish-based management team. European production will also remain with Geely saying it was important Volvo was close to its key supply centres.

“I have a deep belief that the manufacturing footprint in Gothenburg and Belgium will be preserved in the longer term,” said Mr Shufu.

“We want to stabilise and enhance the traditional markets in Europe and North America, and at the same time develop the other Volvo business in emerging markets, including China.”

It is reported that Geely is also planning a Volvo manufacturing plant in Beijing that will produce up to 300,000 units a year for domestic consumption.

The state is also behind Geely’s new purchase with Beijing saying it plans to replace state officials’ cars with Geely-built Volvos.

Geely said it wants to increase global sales of Volvo cars to 2 million units by 2015. Last year, Volvo produced approximately 330,000 cars. Geely, founded in 1986, is based in Hangzhou, China.


 
  • ABMPSV

    I hope after this deal Volvo wont turn to “Jelly Volvo”

  • adam (aka mada)

    My reply below was for the comment by ‘Patriot’ which was since removed i would assume for being to racist…

  • Shak

    Big mistake ford. All the premium brands Ford let go of are now coming back with a vengance. Jag/LR are steaming ahead, and now Volvo has the XC60, upcoming S60, and updated C30, and S80. BIG MISTAKE!

    • Andrew M

      I think its too early to judge the brands Ford has let go.
      Everything in the LR/Jag and Aston range were placed under Fords ownership.

      Give it 5 years and then we will asses where these companies are at.
      Give Tata and the others a chance to put their own direction on the companies before we judge.

      At the end of the day it was a game of economics, and Fords plan of focusing on their core brand took priority.
      They could have fronted up with the whole lot at the bankruptcy court like others, so at least they sorted their own mess out

      • Shak

        Good point, but Jag have announced their new entry level model, and Volvo are no doubt going to be happy to be in someone else’s hands after seeing what fellow swede SAAB has gone through in the hands of another failed American company.

        • Andrew M

          Not much innovation in dulling down a vehicle to lower its price though is there??

          I also reckon it will ruin the brands identity if they aim to make it a mass market vehicle

          The Chinese buying up all these companies are all about more volume, lower cost to produce. They even admitt it themselves.

          That just spells disaster and it quite sad considering the some of the companies they now have in their hands

  • Andrew M

    Sure Volvo may be allowed to be its own company, but you can bet Geely will tighten the purse strings

  • Patriot

    The chinese people are communists that persecutes Christians, forces women for abortions and is the greatest polluter of the world. They are bent on destroying our planet.

    No more Volvos!

    • Bo

      Yea, right. Then take off all your clothes you are wearing and smashed the computer you are using, right after this, rushing to the street being naked and yelling to the crowd:”Oh yea, screw Chinese (yes, I use capital for a nation and its people), free me!”

    • kzx33

      There are 50 million Christians in China, the CO2 emission per capita in Australia is 4 times higher than China and for crying out loud only 5.8% of Chinese are Communist members.

  • GoHyundai

    oh no…

    evolv…o…