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BMW ActiveHybrid 7 Review & Road Test

BMW 7

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By Mark Hacking |
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Price: $108,270 to $165,960

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Stirring eco-executive saloon breaks cover

Now that the novelty of hybrid vehicles has subsided, the inevitable backlash has set in. Experts and layman alike have begun to question the real-world benefits of driving hybrids that cost significantly more than their gasoline-or diesel-powered counterparts, deliver just slightly better fuel efficiency in some cases, and spawn the murky scenario of battery pack disposal and/or recycling.

At the recent Geneva Motor Show, the locale for many hybrid sports car debuts, there was the collective sense that this new trend was more green-washing than anything of real substance. High-performance hybrids from the likes of Ferrari and Porsche were met with either a disinterested “meh” or a more critical response; the time and money spent developing low-volume hybrids could’ve been spent in other ways, after all.

The truth of the matter is, though, there is a place for hybrid vehicles in the market—at least for the near term. Not for sports cars, necessarily, or economy cars either, but for larger people-movers, including luxury limousines such as the 2010 BMW ActiveHybrid 7.

Here’s the main reason why a hybrid executive saloon makes sense: Customers who can afford the gas- or diesel-power versions of these saloons can, generally, also afford the extra $5K-$10K needed to purchase the hybrid variation. Here’s another reason: Not only do the hybrid versions offer a measurable dividend in terms of fuel efficiency, they’re also faster off the line.

Of the three production luxury hybrid saloons currently on the market, the ActiveHybrid 7 is, arguably, the most desirable of the lot.

While the Lexus LS 600h L was the first to market—it debuted for the 2008 model year—it’s due for an overhaul for one key reason: an outdated battery pack. The BMW and the Mercedes-Benz S400, the other luxury hybrid saloon, both employ lithium-ion battery packs, which are smaller, lighter and more efficient than the nickel-metal hydride batteries helping to power the Lexus.

In fact, the hybrid system and battery packs for the BMW and the Mercedes were developed in partnership, an award-winning project spearheaded by Daimler-Benz.

Another main drawback of hybrid vehicles—the size and placement of the power pack—has, of course, been mitigated by the use of the more compact lithium-ion batteries. But the position of the pack in the ActiveHybrid 7 is not as optimal as that of the S400. In the Mercedes, the batteries are placed in the engine compartment; in the BMW, they are in the trunk, which eliminates about 40 litres of storage capacity. The ActiveHybrid 7 can be ordered with an optional ski pass-through, so all is not lost for those with significant cargo-carrying requirements.

On the other side of the ledger, a direct comparison between the BMW and the Mercedes reveals that the former is much faster to 100 km/h (an estimated 4.9 seconds vs. an estimated 6.9 seconds), largely due to different philosophies and the fact that the identical electric motor on the Benz is linked to a V6 gasoline engine and not a twin-turbo gas V8, as is the case with the ActiveHybrid 7.

Even when assessed next to the BMW 750Li, the hybrid’s performance advantages are notable: 455 horsepower vs. 400, 697 Nm of torque vs. 609 and a half-second gain in the sprint to 100 km/h. As a result, the performance of the ActiveHybrid 7 is fairly stunning, as evidenced during a drive through the confines of downtown Los Angeles and a few sprints along that fair city’s freeways.

The engine(s) pull well from a standing start, delivering a genuine kick in the pants combined with a surprisingly throaty exhaust note, while the 8-speed automatic transmission (designed and built by ZF) shifts smoothly and quickly. In other words, the BMW doesn’t drive like a heavy, whiny, CVT-saddled hybrid at all.

In fact, while there is no such thing as a “BMW M7,” this spirited saloon would be a reasonable facsimile. To top it all off, the ActiveHybrid 7 incorporates classic features found on all hybrid vehicles: regenerative brakes and an automatic start/stop system. While the company’s experimentation with the advanced braking system ultimately didn’t bring a performance advantage to their Formula One efforts last season, all has not been lost; this saloon proves that the standard for braking feel in hybrids is now, more or less, equal to that of non-hybrids.

The start/stop system only works when the car is in the normal driving mode; switch to the sport mode and this fuel-saver technology is disabled. The system is reasonably smooth under most circumstances, but jumping on the accelerator when the engine is at rest does produce a significant stutter. Once underway, the transfer between the gas engine and the electric motor is almost completely seamless.

As a result of all this advanced technology, the BMW is expected to deliver a combined fuel economy of 9.4 L/100 km as opposed to the 11.4 L/100 km of the gas-powered 750Li. That’s a significant difference in anybody’s book.

From a handling standpoint, the 7 is no corner-carver, but it manages to hold its own compared to direct competitors. Previous experience with this BMW has shown it to be far more composed and confidence-inspiring at very high speeds than even an M3 or M5. Of course, the long-wheelbase version helps bring increased stability to the proceedings.


 

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  • Steve-Poyza

    I really like it. The styling. The concept of the whole car. Well done BMW. I like the X6 ActiveHybrid too.

    • Baddass

      This I can sorta understand, but the X6 active Hybrid makes no sense. It’s much heavier than the standard V8 (V8 in a hybrid? Who would have thought?) fuel economy is either marginally better or worse, and the price increase is huge. As if the X6s identity problems weren’t bad enough.

  • Reality Check

    More power, more torque, more performance, less fuel, what’s not to like ?

  • Fenno

    Thats the whole hybrid concept, but the naysayers have been bagging it for years mainly because it came from the big T first…
    NOw that Merc and BMW do it, it’s acceptable…
    Tall poppies I say.

  • Shak

    This is the 7 to get. The others are very very nice, but with this tech and shove, why not?

  • GoHyundai

    what’s happening to bmw’s exterior designs!!! esp. the headlights/tailights…

  • timmy201

    Horsepower?
    Gasoline?
    Also Daimler-Benz died in 1998..

    • Sgt.Sweetchuck

      “in the BMW, they are in the trunk”

      Huh? This is Australia!

  • Devil’s Advocate

    Was this article written by an American or “translated” from an American article? I was waiting for an “under the Hood” comment on top of the “Gas” and “in the trunk” comments already used! Is it just me or is the Australian language dissolving into the American language. I have read so many “Aussie” articles that refer to “fender” instead of “guard”, “hood” instead of “bonnet”, “trunk” instead of “boot”, “gas” instead of “petrol” etc etc. I even hear “sidewalk” used instead of “footpath” now. What a shame… :-)

  • UMWAHT

    Oi dunnoi moit, doesn’t really bother me you knoi

  • Shak

    This obviously wasnt the car tested in the pics was it. The car in the Pics has Euro rego, and the tester states they are in LA, and then they use American english on an Australian site. What has Australia some to?