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by Matt Brogan

GM Holden has today announced Mike Deveraux as its new Chairman and Managing Director.

Mr Devereux succeeds Alan Batey (who has been appointed Vice-President of Sales and Service for Chevrolet in the United States) and comes to GM Holden from his previous position as the President and Managing Director of GM Middle East Operations, based in Dubai.

GM’s President of International Operations, Mr Tim Lee, says Mr Deveraux’s diverse global experience and passion for cars made him ideally suited to the new role.

“Recent leaders such as Mark Reuss and Alan Batey have set a very high benchmark in dedication to the people and products that define the famous Holden brand – and Mike will be no exception,” Mr Lee said.

“Coupled with an absolute passion for cars, Mike brings rare experience across almost every area of the automotive business including manufacturing, product development and senior management roles in GM’s international operations, marketing, sales and aftersales including the then newly formed e-Business group.

“Mike’s most recent outstanding work in the Middle East, which has traditionally been an important export market for Holden, makes him a strong advocate for his new home and the historical brand even before he steps on Australian soil.”

First joining General Motor’s St. Catharines Engine and Foundry Complex in Ontario, Canada in 1984, Mr Devereux went on to work for GM’s Service Parts Operations International group in 1989 working in product development and sales. He followed this role as launch manager for the 2000 Cadillac DeVille and in subsequent director positions in e-Business and the Global Sales, Service and Marketing Organisation.

Mr Deveraux, 44, also holds a Bachelor of Science degree in industrial engineering from the GMI Engineering & Management Institute and a master’s degree in business administration from Harvard University. He will begin his new position at GM Holden effective immediately.