Bugatti has met its production target for 2017, delivering 70 cars to customers.
More than 300 of the planned 500 build slots for the Chiron have now been allocated, with 43 per cent of orders coming from Europe, 26 per cent from North America and 23 per cent from the Middle East. Asia Pacific accounts for the final 8 per cent of sales.
Although 70 cars is a small number when you consider the production might of Volkswagen (not the overarching group, but the brand) and Toyota, it’s worth considering the amount of time lavished upon every single Chiron.
Also worth considering is what the car’s worth… About $3.6 million, in Australian dollars. We’ve done the sums for you: that’s $252 million in Chiron sales. But, considering the car reportedly cost over AU$2 billion to develop, the company still has a little ways to go in returning a profit.
The entire production process is carried out by hand across 12 stations, each of which handles a small part of the wider production process. That process can only start once owners have navigated the dizzying maze of different exterior and cabin finish options, of course, and the parts have been ordered.
According to Bugatti, the entire build process tends to take nine months, although that can vary based on the options selected.
“It is a tremendous success for the entire Bugatti team that we have already reached the target of 70 vehicles in the first full year of production of the Chiron. I would also like to take this opportunity to thank all our suppliers for their commitment and delivery compliance,” said Wolfgang Durheimer, Bugatti president.
“This outstanding performance is especially important because we aim to keep the waiting times for our customers as short as possible.”