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by Matt Brogan

China’s subsidiary of Nissan, Nissan China Investment Co (NCIC), today announced the expansion of its global design resources with the establishment of a new design studio in Beijing.

As Nissan’s fifth design centre, the Chinese facility will add 20 new designers to brand’s extensive global resources.

“With the addition of 20 designers, Nissan’s new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia where the automotive industry continues to see robust growth,” said Shiro Nakamura, chief creative officer and senior vice president of design and brand.

“Locating the studio where our customers live and work allows us to best respond to their needs and design vehicles that exceed their expectations.”

Due to open early in 2011, the studio is situation in the Chao Yang district of Beijing and will be the first design facility in China established by a Japanese car manufacturer. Beijing is becoming increasingly well known as a trendsetting city with an expanding design community that includes a number of promising automotive designers.

The studio will form part of the global network of Nissan design centers, which includes two facilities in Japan, one in the United States and one in the United Kingdom.

NCIC said it will invest RMB 11.76 million (AUD$1.85 million) in the new studio.




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