Although the days of the European sourced Holden Barina and Astra are well and truly over, Open/Vauxhall is working on a new minicar which may have great potential for the Australian market.
Currently unnamed, the Opel Minicar will sit below the Corsa and go head to head with cars such as the Nissan Micra and Toyota iQ.
Opel’s sales and marketing chief Alain Visser said the team are calling the minicar ‘iPod on wheels’ as they see it being the trendsetter in its segment.
The mini Opel is currently in the early stages of development but will have a shorter turn around than usual with the model expected within 24 months.
Opel CEO Nick Reilly is also focused on capturing more market share with technological innovations, having committed 11 billion euros ($16.5 billion) over the next five years to invest in refining vehicle technology and produce new models.
Opel’s model range is set to undergo some major upgrades with 80 percent of its lineup to be less than three years old by 2014.
Once the Opel Minicar is launched Opel says it will be followed by an electric version.
Should Holden import a minicar sourced from Opel?