The Ford Mustang is still selling strongly even with an updated model coming next year, finishing August as the nation’s favourite sports car for the 20th month running.
While the 748 units that found homes last month are merely a shadow of the 1351-strong effort the company achieved in May, the continued popularity of Ford’s pony car has put Australia at number one globally for right-hand drive Mustang markets.
Year-to-date, the Mustang has already eclipsed its 2016 yearly sales figure (6208 vehicles), with 6715 vehicles sold as of the 31st of August.
This means that the Ford Mustang outsold the entire micro car class (602 vehicles) last month, is almost twice as popular as the Ford Focus (431 units), and accounts for over half the Australian sports car market under $80,000 (55.9 per cent) even 20 months after it first went on sale.
“There is certainly an element of desirability for the Mustang here in Australia,” said Graeme Whickman, CEO of Ford Australia.
“Its iconic look turns heads, and with performance to back that up, its broad appeal becomes clear when you go for a drive in one – you don’t even have to be the one behind the wheel to enjoy it.”
Earlier this year the company’s local arm was able to secure a larger allocation of Mustangs for our market based on strong customer demand.
Meanwhile, the facelifted MY18 Mustang, while will bring a raft of safety equipment upgrades like autonomous emergency braking (AEB), pedestrian protection and lane assist, will arrive locally sometime next year – and we wouldn’t be surprised if its popularity eclipses that of the current model.