Car Advice

Toyota saved US$100 million by limiting recalls

By Tim Beissmann |

Toyota’s global 8.5 million vehicle recall has taken an ugly turn overnight with internal documents revealing the Japanese company was happy about saving US$100 million by limiting a safety recall in 2007.

Presented confidentially in July 2009, Toyota North America president of operations, Yoshimi Inaba, announced “wins for Toyota” after achieving “favourable safety outcomes” and “secured safety rule-making favourable to Toyota”.

Toyota explained it “negotiated an equipment recall” for the 2007 Toyota Camry and Lexus ES 350, recalling 55,000 floor mats rather than fixing the defective accelerator pedals, saving US$100 million.

Toyota also confirmed it saved millions by delaying federal safety rules on numerous models and avoided an investigation into the 1995 to 2004 Tacoma pickup, which had undercarriage rust issues.

In response to the revelations, Toyota said:

“Our first priority is the safety of our customers, and to conclude otherwise on the basis of one internal presentation is wrong.”

As well as a number of US class action lawsuits that could cost the company billions, Toyota CEO, Akio Toyoda, faces the first of three panel hearings on Wednesday when he meets with the House Committee on Oversight and Government Reform.

That will be followed by the House Energy and Commerce Committee next Tuesday and the Senate committee later next week.

A spokeswoman for the US Transportation Department, Olivia Alair, told the New York Times that Toyota’s actions had left the department with few alternatives.

“Unfortunately this document is very telling. We’re going to hold Toyota’s feet to the fire and make sure they do what’s necessary.”

 

(with the New York Times)


 
  • Frenchie

    With comments and evidence like this I don’t think its a witch hunt anymore.

    Toyota are their own worst enemy!

  • RdS

    i probably would have gotten rid of those documents.. :$

  • Reckless1

    Echoes of Mitsubishi……

    But then every business has profit as its first motive, and rightly so in our capitalist system. That’s how jobs are created and retained, and it underpins our western way of life.

    The problems begin to occur when “Compassionate Capitalism” is abandoned and profit becomes the only driver – ie, “doesn’t matter if people get killed with our faulty product, we’ll cover it up and keep our profit high”

    Toyota appears to have succumbed to the profit above all else way of doing business. The end result will be massive chunks taken out of those profits.

    • Shak

      I agree completely with you. VW on the other hand have gone for the compassionate capitalism route, by accepting that if they dont make a profit,then they must have done something the consumers didnt like, and will try and fix it, much like the Koreans.

  • Andrew Juma

    This is truly shocking from a company that is built on reliability, longevity and safety. It is going to be very interesting to see how the PR machine recovers consumer confidence.

  • rentakeyboard

    Makes a mockery of themselves!

  • ethan

    This reminds of the Ford Pinto case of some time, where these models used to catch on fire when hit from the back. Basically Ford decided not to modify the fuel tank design because the cost of doing so was far greater than paying damages for those who caught fire in an accident… you can check out the full story here: http://auto.howstuffworks.com/1971-1980-ford-pinto12.htm

    Really sad how tangible figures such as profits and margins always overlook the true damages… i’ll bet that all manufacturers out their have similar outlook when it comes to designing their vehicles… it’s time to look beyond the corporate facades…

  • BigVictory

    Disgusting behaviour $100 Million dollars v’s someones life. Way to make a profit!!

  • Stevo the Devo

    Things just keep getting better all the time. Their next car will be called Kamrykazi.

  • gman

    Toyota should be baned from selling and manufacturing any vehicles in the u.s.a and europe until all safety requirments are met to the satisfaction of the safety regulator and law suits are settled. Why should they be allowed to make money after saving 100 million, but not recalling defective vehicles that has resulted in several deaths. Personally jail terms might be appropriate if it is proven that a failure to recall vehicles has resulted in death.

    • Andrew M

      I believe certain models have been suspended.

      Jail terms???
      Well if they can prove some sort of criminal neglegence, that is possible.
      It all depends on how far the paper trail does run…..

      They thought their massive loss last year was disappointing, wait till they see the next 2 years worth…….

    • gazza

      Make sure you put ford in the same boat!!!

  • GoHyundai

    LOL
    not surprised at all, that is something very normal to come out of a japanese mouth. typical japanese mentality

    Whaling,

  • tata

    In Japan there is a proverb, “If it stinks, put a lid on it.”
    “One glowing exception to this parsimonious record is the saga involving pharmaceutical companies that kept selling tainted blood products to hemophiliacs that left many of them infected with HIV in the 1980s. The government was aware of the issue and failed to stop this avoidable public health crisis. After years of denial, the current finance minister, Naoto Kan, who was health minister in 1994, revealed documents showing that the government allowed the companies to continue selling the bad blood so that they would not lose market share to foreign companies selling safe blood products.”

    online.wsj.com/article/SB10001424052748704533204575047370633234414.html?mod=WSJ_hp_us_mostpop_read

  • Frenchie

    Look at how many vehicles that were recall on 31/12/2009(in Australia). Basically they’re reported on 2010 calander year. Makes 2009 look good on the books.

  • safety first

    As I have said previously this has been coming for a long time and those with their eyes open could see it back in 2007. However, I do feel for Toyoda..San, for he is now the scape goat because the management that were responsible have all “resigned”. Toyota will go through a lot of pain globally but they will resurface. The other one to watch is Hyundai, they have grown so fast and modeled themselves on their arch rival, and having a history of repairing broken welds with PK screws (X3 Excel) and other shortcuts.

  • safety first

    As I have said previously this has been coming for a long time and those with their eyes open could see it back in 2007. However, I do feel for Toyoda..San, for he is now the scape goat because the management that were responsible have all \”resigned\”. Toyota will go through a lot of pain globally but they will resurface. The other one to watch is Hyundai, they have grown so fast and modeled themselves on their arch rival, and having a history of repairing broken welds with PK screws (X3 Excel) and other shortcuts.

  • jay

    I believe that in most corporations’ internal communications, a win is any action that either saves money or makes money. Thus, this stupid action was labelled a win.

  • Bob

    Its the Ford Pinto all over again.

  • IronOreBananabender

    All auto companies should be required to release all engine/drivetrain/braking software for review by software experts. Hell even if it is done in confidence by a big aerospace company, Boeing or the like, people who design flight software targeting 0% failure rates with redundant systems just in case. Or maybe we can just have damn cable operated throttle bodies? They seem to work ok don’t they? It might be a set back for modern traction control and cruise control but auto companies are not showing the level of competence that inspires confidence in having everything be fly-by-wire.